Catch-all for marketing
February 23, 2022

Catch-all for marketing

Madison Lawrence | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot Marketing Hub

We used HubSpot Marketing Hub both internally and for clients. We used it internally to align with our sales teams and make the most of our marketing efforts, while also helping clients implement, maximize, and manage their own accounts. Sometimes we would use in conjunction with the CMS Hub and built websites for clients.

Pros

  • Condensed the marketing tech stack
  • Data analytics and customization
  • Integrates different vendors
  • HubSpot Academy

Cons

  • Draw a tighter line between marketing and development functionalities
  • It would be great to find a way to automate SEO efforts
  • Sales and marketing alignment
  • You really have to know how to get the most out of the tool to make the investment worth it
  • Drives more outbound / sales initiatives
we found that SharpSpring was really well suited for a small agency like ourselves. It had many (not all) of the functionalities that HubSpot has at a way better price. The problem was that we would be locked into a contract. Also, it wasn’t as streamlined and high tech as HubSpot so that swayed our decision.

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

Yes

Did implementation of HubSpot Marketing Hub go as expected?

Yes

Would you buy HubSpot Marketing Hub again?

Yes

The HubSpot Marketing Hub is incredibly intuitive for new marketers, especially with the HubSpot Academy. It brings almost all marketing efforts under one technology/dashboard which really helps teams streamline their processes and output. We are able to manage outbound, inbound, paid, marketing efforts all in one place and track the outcomes to inform decisions.

HubSpot Marketing Hub Feature Ratings

8.3
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
7
Triggered drip sequences
10
8.5
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
7.5
Calendaring
6
Event/webinar marketing
9
8.5
Social sharing and campaigns
8
Social profile integration
9
8.7
Dashboards
9
Standard reports
9
Custom reports
8
8.0
API
10
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
6
Integration with SugarCRM
7

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