Hubspot is spot on for scaling B2B SaaS companies
Updated January 22, 2022

Hubspot is spot on for scaling B2B SaaS companies

Joe Kevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with HubSpot Marketing Hub

We use HubSpot as our primary platform for Marketing and integrate with Salesforce CRM, which is the primary platform for our Sales and Business Development teams. Our Marketing team uses HubSpot for emails, workflows, ads, lead management, scoring, nurturing, and some reporting. Our Customer Success team also uses it for one-to-many emails.
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
  • ABM - HubSpot was built for inbound marketing, which is lead-centric. There is now ABM functionality, but it's less developed than other parts of the platform.
  • CMS - I found their page builder relatively difficult to use. I would recommend using a landing page builder like unbounce as a complement to HubSpot.
  • Reporting - I've run into more limitations with HubSpot report building than I have in Salesforce.
  • Ads - built-in ROI measurement in HubSpot's Ads to help improve ad optimization.
  • Workflows - opened the door to automate some processes at scale.
  • Campaigns - some room for improvement here. It could be a knowledge gap, but we've found that having email opens as a default engagement that's part of campaign performance muddies the waters on what actually is working in campaigns.
I used Marketo as a power user for two years. In my experience, I found Marketo to be better suited to companies that have a dedicated Marketing Ops professional due to the complexity of their platform. In general, I find HubSpot more intuitive and easier to use than Marketo. I also prefer having broader functionality, such as HubSpot's Ads functionality, than needing another (Ad) tool or needing to go to each ad platform for performance data.

Do you think HubSpot Marketing Hub delivers good value for the price?


Are you happy with HubSpot Marketing Hub's feature set?


Did HubSpot Marketing Hub live up to sales and marketing promises?


Did implementation of HubSpot Marketing Hub go as expected?


Would you buy HubSpot Marketing Hub again?


My experience with HubSpot Marketing Hub is as a power user that is tasked with growing B2B SaaS companies, ranging in size from 15 employees up to 215 employees. More specifically, my experience with HubSpot is leveraging it for all things demand generation.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Standard reports
Custom reports
Role-based workflow & approvals
Integration with
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot Marketing Hub

50 - Marketing, Customer Success, and Sales
5 - We now have a Marketing Operations Specialist who has developed deep expertise in leveraging marketing technology like HubSpot. We also have other a few other members of the Marketing team who can support others in the company use HubSpot when needed.
  • Email
  • Lead management
  • Workflows (marketing automation)
  • Ads - easily creating ad audiences and campaigns from HubSpot
  • Targeting accounts - HubSpot is evolving beyond a purely lead-centric inbound platform by adding more account-oriented functionality (e.g. target account lists)
  • Lead and account scoring - We're building this out
We've built our Marketing function on HubSpot. We're happy with what we've built and haven't had any major issues that would lead us to consider alternatives.

Evaluating HubSpot Marketing Hub and Competitors

Yes - HubSpot replaced Mailchimp when PartnerStack started a Marketing team and wanted to graduate from an email marketing tool to a marketing automation platform.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
While the decision took into account multiple factors, I would say the single most important factor in our decision to go with HubSpot was the prior experience with the product from the two Marketers building out the function at PartnerStack. We had both used HubSpot extensively at other companies and liked it. As we were building up the Marketing function from near scratch, we liked the all-in-one functionality of HubSpot to serve as the main platform for Marketing.
The competitive landscape continues to evolve in marketing automation. Some of the legacy competitors, such as Marketo, are now less appealing to an SMB, but there are now other marketing automation platforms that also seem appealing to SMBs.

Using HubSpot Marketing Hub

Like to use
Relatively simple
Easy to use
Well integrated
Quick to learn
Feel confident using
  • Emails - it's easy to create emails, set up A/B tests, and get insight into email performance from their intuitive email performance report
  • Workflows - templates make it easy to get started, and even creating workflows from scratch is intuitive; the visualization of the workflow from the enrolment trigger to the goal(s) helps make it easy for both the workflow creator and others needing to understand the workflow to see how it work.
  • Contact management - it's easy to use HubSpot's list importing, filtering, and syncing with third-party systems (e.g. using a HubSpot list for LinkedIn Marketing Solutions (ads)
  • CMS - I struggled to make landing pages on HubSpot. Once I tried Unbounce, I realized there are alternatives to HubSpot that I find easier to use to make webpages.
  • Reporting - My experience (at two B2B SaaS companies) has been with HubSpot Marketing Hub for Marketing and Salesforce CRM for Sales, and I've found it easier to build reports in Salesforce. At times, I make a list instead of a report because it's easier (though not ideal)
HubSpot is now a very mature platform that has lots of in-platform how-to cues for users, support articles, and third-party how-to content (on blogs, YouTube, etc.) that help make it easier to use HubSpot.