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HubSpot Sales: Emails optimised
February 17, 2020

HubSpot Sales: Emails optimised

Fraser Murphy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot Sales

We used HubSpot across our sales and marketing teams. I work on the sales side so I can primarily comment on that.

SDRs mostly made use of it for email campaigns. This includes making templates, sending automated sequences, viewing reports on how certain emails and subject lines perform and receiving alerts as to whether an email has been opened or a link clicked.

We also used it for our contact request forms.
  • Email sequences - quick and easy to make and use. One drawback is that if the email bounces to the sender, you lose all the updates you made in the sequence.
  • Reports - super easy-to-read data that gives you quick insights into how successful your emails are.
  • As mentioned - there is a small frustration with the sequence functionality when an email bounces. If this happens you lose all your edits. I have seen other tools that store all of your edits to ensure you can quickly try another email address if that one bounces.
  • Some enhanced reporting onto the great system they have would be nice. e.g. from your historical data, what is the best time to send emails to prospect in country X, etc.
  • Far easier to send out emails for SDRs now. This has increased their productivity.
  • Evaluating our emails with actual numbers has enabled us to increase reply rates from prospects.
We switched to HubSpot from Yesware as we found the whole user interface much easier to use. HubSpot is easier to navigate, more customisable, and provides more extensive reporting than Yesware does, in my opinion.

Yesware was useful mostly for marketing emails and didn't assist us so much with sending out sales emails and then tracking their success rates.
HubSpot is really well suited to automating email campaigns and then evaluating them to determine how effective certain messaging was. It further helps you to determine the level of interest from a prospect depending on how often they interact with your email. If you have sent multiple pieces of content it also allows you to understand what the prospect might be most interested in.

HubSpot is specifically set up for inbound sales teams, and it appears to not be as effective for outbound sales teams for this reason. The whole user interface could be a bit faster to use and go through in order to complete more tasks, for example.