Easy to use, building at scale
May 11, 2023

Easy to use, building at scale

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

We are using Iterable to email users at different stages of their product journey. We use them to trigger the emails, journeys, and to send batch and blast campaigns. We segment our users and personalize their journeys to be able to reach them using Iterable. We host email templates, audience segmentations, journeys, etc. in Iterable.
  • Easy visualization of journeys
  • Simple segmentations of users
  • Ability for personalization
  • Easy modification of templates
  • Some of the features are clunky
  • There are sometimes errors when using the product/things that don't work
  • Better improved segmentation capabilities
  • Improved efficiency/team agility
  • Improved team visibility into email performance
Iterable's platform tools have improved our ability to automate, segment, test, and rollout personalized campaigns significantly. We can build lists quickly and efficiently and use them to create journeys that we can see and visualize easily. We can rollout campaigns quickly, because they are easy to build. The automations are easy to configure.
We haven't been building cross-channel at this time.
The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms.

Do you think Iterable delivers good value for the price?

Not sure

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

Yes

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

Iterable is really good for marketers to be able to see journeys and visualize them. It is good for companies with large amounts of segmentation and who want to be able to personalize their user journeys based on their information. It is good for people with limited coding knowledge to also build email templates using drag and drop or limited html.

Iterable Feature Ratings

WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
7
List management
9
Triggered drip sequences
9
Dashboards
8
Standard reports
7
Custom reports
7
API
7
Role-based workflow & approvals
8
Customizability
8