Nice modern CRM Platform
October 31, 2024
Nice modern CRM Platform
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Iterable
We use Iterable to send push notifications, in app banners and emails. It is an important tool for us to onboard our customer base as well as to then have continuous engagement with our merchant offers as well as any transactional messages, compliance related or otherwise. The in app messages also help us be able to engage with customers that don't have the marketing consent on.
Pros
- Building journeys
- Understanding events per user
- Analytics dashboard
Cons
- Documentation
- Email design building capabilities
- Mobile app editing
- Improved ROI
- Decreased time to launch
- Improved agility
It has been a great tool to help us monitor and optimise our camapigns. We have also build so many automated journeys, segmented in near real time based on customer behaviour, tested as we go.
Our customers can feel that we have fully personalised campaigns even though we are working fully templated.
Our customers can feel that we have fully personalised campaigns even though we are working fully templated.
As mentioned already very important to build the onboarding flow and then for ongoing engagement.
Same for customer experience and also avoiding future non engagement ie churn
Same for customer experience and also avoiding future non engagement ie churn
Very similar capabilities but more expensive
Do you think Iterable delivers good value for the price?
Yes
Are you happy with Iterable's feature set?
Yes
Did Iterable live up to sales and marketing promises?
No
Did implementation of Iterable go as expected?
Yes
Would you buy Iterable again?
Yes
Comments
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