TrustRadius
Klaviyo - Good price, time saver, easy to use, but a bit limiting
https://www.trustradius.com/email-marketingKlaviyoUnspecified8.930101
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December 10, 2018

Klaviyo - Good price, time saver, easy to use, but a bit limiting

Score 7 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Klaviyo

We use Klaviyo as our primary means of email marketing for both of our brands. The only department that uses Klaviyo is our marketing department since it is strictly a marketing oriented tool. Klaviyo is a reasonably priced alternative to the higher cost ESP we moved over from. It does make things easy with it's "drag and drop" style interface but with that there are limitations. Prior to using Klaviyo, we were building all of our emails in HTML using Dreamweaver and another ESP. This was great because we could fully customize everything however it took longer. With Klaviyo things seem to move faster but customization is a bit limited.
  • Klaviyo cuts down the time it takes to create an email newsletter
  • The drag and drop interface is easy for anyone to jump in and use - no special knowledge of coding is necessary
  • This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
  • Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
  • One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.
  • This year we turned a higher profit during the holiday months this far but I don't think that has too much to do with Klaviyo. I don't think Klaviyo has made a huge negative or positive impact on the amount of money we brought in but I do think it had an impact on the speed with which we were ablr to put newsletters together and get them out the door.
We moved from Bronto to Klaviyo because Bronto was getting very expensive. Klaviyo was the cheaper alternative with it's drawbacks of course. Klaviyo does have a nice drag and drop editor that Bronto was only working on when we left. Klaviyo does also offer mobile optimization that Bronto was working on improving when we left as well. Klaviyo does have limitations in that its ability to integrate custom HTML does not work well. We used to completely customize whole emails in Bronto using strictly code. Bronto also didn't have the gmail clipping issue that we found Klaviyo to have - my biggest pet peeve.
It seems as though Klaviyo is better suited to a company that is just starting out. One where emails aren't really expected to look overly polished and professional and where they aren't sending at high rates. Klaviyo's features and functionality are more limiting than other ESPs I've used before but for the price I suppose you get what you pay for.

Klaviyo Feature Ratings

Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
9
Mobile optimization
10
Email deliverability
8
List management
8
Triggered drip sequences
Not Rated
Dashboards
9
Standard reports
8
Custom reports
Not Rated