Powerful Automation for E-Commerce Businesses
January 15, 2020

Powerful Automation for E-Commerce Businesses

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use Klaviyo's automated email and SMS marketing for one of our e-commerce clients. It syncs with their Shopify site and allows us to send out dynamic and personalized messages based on their purchase history and interaction with the brand. The platform email and SMS builders are super simple to use!

Pros

  • Email builder
  • Ecommerce marketing

Cons

  • Lead tagging
  • Automation triggers
  • Converted 6.3% of abandoned cart users into customers with automated follow up emails.
We selected Klaviyo primarily for its e-commerce automation capabilities. It was the best platform we evaluated for sending out targeted and personalized emails and SMS campaigns based on Customer online purchase history and interactions with online products.
25,000 to 100,000
B2C
When vetting multiple marketing automation platforms for our agency clients, we found that Klaviyo is fantastic for e-commerce clients. For non-e-commerce clients, though, we had much less success.

Klaviyo Feature Ratings

9.0
WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
8
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
8
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
8.5
Dashboards
8
Standard reports
9
10.0
API
10

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