Easy to justify the spend
December 17, 2018

Easy to justify the spend

Jordan Linford | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lead411

We use it to identify key contacts at target accounts, update firmographic data, get latest news on target accounts, and ID technographic info.
  • The customized news feed helps me target accounts based on real time data.
  • Appends data for both company and lead levels with a simple upload. Can also be automated with track Star.
  • The search filtering is like none other. I can get really specific based on technographic, firmographic, news, previous searches etc.
  • When an email is identified through their research tool, I wish I had the option to save it so I can filter it out on my next results.
  • The Salesforce sync had been buggy. Sometimes it will just stop working and you have to erase your cookies and cache.
  • Sometimes the auto data aggregator stops working.
  • It has helped us identify buying signals through their news tracker that has led us to say the right things to spark a conversation and ended up closing several deals because of this. The tool will pay for itself if you know how to effectively apply it. When using their news feature we tend to see about a 30% bump and meaningful conversations.
  • It is a great way to identify competitors of the people you are targeting. Everytime you look up an account it offers about five or six suggestions of companies that fit the same firmographic profile.
  • While the data appender has some manual things attached to it it has served to be a valuable resource in updating criteria that are used to identify valuable accounts.
There are a ton of competitors. Since I've been using them for so long I believe their pricing packages may have changed. However, I found that for the price and functionality they are far and away the biggest bang for your buck. Honestly they are sort of my secret weapon.
Unbounce, KickFire LIVE Leads, Pardot, AdRoll, Consensus, Vidyard, Smartsheet, Google Ads (formerly AdWords), LinkedIn Lead Accelerator, Salesforce Analytics Cloud, Drift, ZoomInfo, Conversica
It has been great for data aggregation. We are able to update fields in mass that we didn't have before. It has been great for identifying relevant news sources that our company may view as a buying signal.

I would not use it to build a complete list and I would not completely depend on it for tecnografic information as we have found some of that to either be outdated or not specific enough; however that is not one of their main offerings anyway.

Lead411 Feature Ratings

Advanced search
Identification of new leads
List quality
List upload/download
Ideal customer targeting
Not Rated
Load time/data access
Contact information
Company information
Industry information
Lead qualification process
Smart lists and recommendations
Salesforce integration
Company/business profiles
Alerts and reminders
Automatic data refresh
Filters and segmentation

Using Lead411

4 - Marketing intelligence