Item: Litmus
Rating: 9
Author: dre greppi

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

Our creative team comprises more than half of our organization, and uses Litmus to quality-check and AB test html layouts created in-house for our various client's email marketing campaigns. Using Litmus as a tool in our workflow has given us the ability to address potential rendering issues that could otherwise have derailed, or at the very least held up project timelines, which of course ultimately benefits our clients.

Pros and Cons

Pros

Being able to use real-time cross platform renderings of emails in different browsers to address potential issues or optimize our coding is a tremendous benefit.
When stumped with a coding issue, the Litmus blog/FAQ usually has the right answer to address our problem and help fix it.
The ability to share cross-browser testing results has helped communicate rendering issues to account managers and clients, which in turn lead to faster solutions on both the creative and client side.

Cons

Oftentimes I'm not able to get a live refresh of rendering while adjusting code within the site/app. It would be nice to have a more optimized real time viewer for minor coding edits, as opposed to making the edits to the code in a separate document, and then re-importing it into the Litmus campaign tester.

Return on Investment

It's given us the ability to keep testing/validation under roof.
Our designers have better insight in addressing coding issues.
Faster quality checking leads to faster approvals and implementation.

Litmus Integrations

We have not integrated any third-party automation into our use of Litmus.

Marketing Strategy

Having the ability to know up-front what works and what may cause potential issues in a campaign creative brief, as well as being able to convey this information to our clients on the front end of projects has saved countless hours and streamlined our ability to define functional and successful email marketing solutions for our clients.

Collaboration with Litmus

As stated previously, the ability to share test results and collaboratively review our campaigns across platforms saves a lot of time and helps to define our strategy internally and with the client. Litmus' proof feature is our primary use of the service and acts as a failsafe before we send any email marketing creative for review.

Alternatives Considered

We have not yet tried any other products for our in-house email testing and development. Honestly, we're satisfied enough with what we get out of Litmus that we haven't bothered to look for alternatives.

Other Software Used

Campaign Monitor, Adobe Photoshop, Adobe Illustrator CC

Likelihood to Recommend

As an agency that prides itself on keeping most everything in-house, our use of Litmus is a crucial part of our pipeline whenever we provide html email services to our clients. It's an imperative part of the process, as important as say, spell-checking a copy document before emailing to client. It's a failsafe that helps us maintain quality standards of the work we provide to our clients each and every day.

Litmus Feature Ratings

Comments

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Litmus is a great tool to quickly test and review our email marketing creative.