Litmus is a great tool to quickly test and review our email marketing creative.
Updated May 06, 2020
Litmus is a great tool to quickly test and review our email marketing creative.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
Our creative team comprises more than half of our organization, and uses Litmus to quality-check and AB test html layouts created in-house for our various client's email marketing campaigns. Using Litmus as a tool in our workflow has given us the ability to address potential rendering issues that could otherwise have derailed, or at the very least held up project timelines, which of course ultimately benefits our clients.
- Being able to use real-time cross platform renderings of emails in different browsers to address potential issues or optimize our coding is a tremendous benefit.
- When stumped with a coding issue, the Litmus blog/FAQ usually has the right answer to address our problem and help fix it.
- The ability to share cross-browser testing results has helped communicate rendering issues to account managers and clients, which in turn lead to faster solutions on both the creative and client side.
- Oftentimes I'm not able to get a live refresh of rendering while adjusting code within the site/app. It would be nice to have a more optimized real time viewer for minor coding edits, as opposed to making the edits to the code in a separate document, and then re-importing it into the Litmus campaign tester.
- It's given us the ability to keep testing/validation under roof.
- Our designers have better insight in addressing coding issues.
- Faster quality checking leads to faster approvals and implementation.
We have not integrated any third-party automation into our use of Litmus.
Having the ability to know up-front what works and what may cause potential issues in a campaign creative brief, as well as being able to convey this information to our clients on the front end of projects has saved countless hours and streamlined our ability to define functional and successful email marketing solutions for our clients.
As stated previously, the ability to share test results and collaboratively review our campaigns across platforms saves a lot of time and helps to define our strategy internally and with the client. Litmus' proof feature is our primary use of the service and acts as a failsafe before we send any email marketing creative for review.
We have not yet tried any other products for our in-house email testing and development. Honestly, we're satisfied enough with what we get out of Litmus that we haven't bothered to look for alternatives.