Beginners Litmus
May 06, 2020
Beginners Litmus
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
It's being used across our organization, in my Email Marketing team we use it a lot for analytics and spam testing, but also to build emails.
- You can check if your email will end up in spam, and most important: what you can update in order to avoid getting there.
- You can get clear results on your campaigns, on reading time, opens, even location.
- You can compare your campaigns, and see what went better.
- I would like to see more filters in the reporting part.
- I would like to be able to see reports by region.
- For sure we saved time without needing to test manually.
- Deeper visibility is a strong argument as well.
The best thing is that you can see straight away what went better in your emails, and you can adapt accordingly.
And you see stats that were never as easy to get: location, time spent reading, prints, etc - these all actually showed the way for improvement.
And you see stats that were never as easy to get: location, time spent reading, prints, etc - these all actually showed the way for improvement.
For example, the deeper visibility allowed us to see that shorter emails work better in some regions, so we adapted them. I don't think it shaped the overall marketing strategy yet, but we will get there.