Overall Satisfaction with Litmus
It's being used across our organization, in my Email Marketing team we use it a lot for analytics and spam testing, but also to build emails.
- You can check if your email will end up in spam, and most important: what you can update in order to avoid getting there.
- You can get clear results on your campaigns, on reading time, opens, even location.
- You can compare your campaigns, and see what went better.
- I would like to see more filters in the reporting part.
- I would like to be able to see reports by region.
- For sure we saved time without needing to test manually.
- Deeper visibility is a strong argument as well.
For example, the deeper visibility allowed us to see that shorter emails work better in some regions, so we adapted them. I don't think it shaped the overall marketing strategy yet, but we will get there.