Litmus is key in email proofing and QAing
May 10, 2020

Litmus is key in email proofing and QAing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus is key in email campaign QAing and testing. We also use the analytics section for email engagement statistics.
  • QAing and proofing
  • Analytics
  • Email previews
  • User-friendly interface
  • Expanded analytics.
  • Share functionality of analytics & proofs.
  • Time saved in QAing.
  • Helps error proof our campaigns.
  • Gives insight into email readability.
It's helped us determine successful email content and what types of content pieces our subscribers are engaging with the most.
We have not used these functionalities as I didn't know they were available.
Litmus is well-suited for email campaign management, testing, QAing, and proofing. It is less appropriate to fully rely on Litmus for email engagement statistics. It is only supplementary to your email marketing platform insights.

Litmus Feature Ratings

Mobile optimization
Standard reports
Custom reports
URL Validation
Link Tracking
Spam Testing
Email Previews