Building bullet-proof global email campaigns

As we develop new email designs for our marketing campaigns, we use Litmus to validate and ensure our emails are rendering correctly. Most of the challenges we faced are how the Outlook email client renders our email. With Litmus, we are guaranteed that all Outlook clients are showing our intended emails so they are consistent across the globe.

We used the tracking pixel of Litmus when analyzing email performance for different types of assets and layouts. This strategy we based on determining our next design strategy moving forward with ABM across globally.

We used the proof sharing feature for approvers to review how email is rendered on all MS Outlook clients. The email approval takes place within our platform so having a public URL is very useful in our use case.