Building bullet-proof global email campaigns
May 11, 2020

Building bullet-proof global email campaigns

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

As we develop new email designs for our marketing campaigns, we use Litmus to validate and ensure our emails are rendering correctly. Most of the challenges we faced are how the Outlook email client renders our email. With Litmus, we are guaranteed that all Outlook clients are showing our intended emails so they are consistent across the globe.
  • Integration with CMS clients
  • Proofing checklist
  • Easy to understand GUI
  • Version tracking
  • It would be nice if they have a drag & drop editor.
  • Timer saver for QA testing.
We benefited on the integration with Litmus in ensuring our designs were bullet-proof.
We used the tracking pixel of Litmus when analyzing email performance for different types of assets and layouts. This strategy we based on determining our next design strategy moving forward with ABM across globally.
We used the proof sharing feature for approvers to review how email is rendered on all MS Outlook clients. The email approval takes place within our platform so having a public URL is very useful in our use case.
I didn't know that Litmus can also perform tests for load times. pingdom does a great job of finding culprits that cause load times in landing pages for emails. Litmus is clearly the winner.
We recommend it for newly built templates.

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Email deliverability reporting
Standard reports
Custom reports
URL Validation
Link Tracking
Spam Testing
Email Previews