Litmus - The true test is how much it will improve your email game!
May 29, 2020

Litmus - The true test is how much it will improve your email game!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus is being used by the entire organization--the Slack integration has made this mostly possible. It has made wonderful improvements to our email workflow and is a powerful and trusted tool. It enforces best practices by its design, which is wonderful! I love that you can be specific with which email clients you use in previews. We initially started our subscription to identify issues with deliverability and our old email service provider (ESP). Litmus consistently outperformed our old tool. However, our old tool had a wonderful price point for us being a non-profit. One individual department controls the account (marketing and comms) and used by other departments by sending an email to our Litmus email address.
  • Email Best Practices
  • Email Workflow Management
  • Email Previews
  • Spam Testing
  • Accessibility
  • Adding more users
  • Admin rights to edit users' default previews
  • Clearer pricing structure
  • Increase in email deliverability
  • Brand Strategy/Governance
I wish there were more ESPs that have integrations with Litmus.
First and foremost it has put deliverability and hitting the inbox as the priority over design, etc. Visibility into other departments--and having others see these emails in the organization--allows us to also have a template library of sorts. The analytics in Litmus is easy to deploy and the results are always better than our native analytics tools in our CRMs/ESPs.
This has been the main way we have managed approvals. Emails will be sent to be reviewed, and that test can be made public to share previews, etc. with those whom approval I seek. We also use it and paste the link in our project/task management software [Atlassian Suite of products] where we manage email workflows.
Email on Acid was our previous email previewer. We actually still have an account with them since the price point is much lower than Litmus. Each platform comes with its benefits and drawbacks, but the ultimate tool that has supercharged our workflows and enhanced collaboration around the organization is Litmus. Litmus also provides the most reliable previews (usually) and comes with extra features that make you stay.
This is the top of the line product for email previewing and you get some bells and whistles. (One of these, checking deliverability/email headers, was why we initially trialed the tool.) Litmus has a high price point in relation to its main competitor, but if you're able to swing it Litmus is the best. (The integrations are incredible as well!)

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Email deliverability reporting
Standard reports
Custom reports
URL Validation
Link Tracking
Spam Testing
Email Previews