Litmus is all you need for your email marketing campaign
June 08, 2020

Litmus is all you need for your email marketing campaign

Anmol Agrawal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus is being used for testing and developing newsletters spread over various email clients. It is used across different departments of the same organization. The main problem it addresses is that we can have quick turnaround time by rapid bug fixing on various email clients. Also, the checklist feature helps in organizing the workflow of the email testing.
  • Checklist to help organize the workflow of newsletter development and testing
  • Reduces time taken for development
  • Litmus provides a very wide range of devices for renders, including a dark mode for many devices.
  • Sometimes it takes a lot of time to load email preview.
  • Maintaining code is difficult as it doesn't have good editor.
  • I'd like to see more up-to-date devices offered for Android and Gmail for Android - such as the more recent Galaxy versions offered by Samsung.
  • Litmus has been instrumental in time-saving on overall development
  • Checklist option helps testing and development team to look for specific details.
  • The image rendering feature is great since it is a huge factor in making or breaking an email program.
Litmus provides the same analytics that Adobe Campaign provides. So, it can be a one-stop analytics solution. However, the middle-tier plan should allow you to integrate with your ESP. Currently, only the top-tier plan offers this.
The overall marketing strategy can be influenced by Litmus for gaining new clients by giving them options to use full Litmus capabilities like tracking and campaign. I mostly use it for development and unit testing.
We usually send a public URL link as email proofs to the testing team to test them out and give back the review. The approval is streamlined because of this.
Litmus has served me well. I didn't have to look for alternatives.
The ease of use, tracking, and render testing with Litmus are amazing. The cost can be a lot if you are not using every feature so in that case, it becomes difficult to afford for a small team on a budget, but it is worth it if you are looking for a large email program.

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Email deliverability reporting
Standard reports
Custom reports
URL Validation
Link Tracking
Spam Testing
Email Previews