Streamline your email development process with Litmus
June 06, 2020

Streamline your email development process with Litmus

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Compassion International uses Litmus for their bulk email testing. We have an email list of over 600,000 constituents and send tens of millions of emails every year. Litmus is utilized by both the marketing department and our digital production department who are responsible for sending bulk email. We have a diverse audience that utilizes the majority of email clients on the market. Litmus provides the most robust testing environment, we're currently testing our emails in over 70 different email clients. We also utilize Litmus' analytics to measure the engagement and to better understand the technical demographics of our audience.
  • Offers email previews in over 90 email clients.
  • Robust coding environment that streamlines email coding.
  • Strong analytics that give us insights on what email clients our audience is using.
  • Built in CSS in-liner.
  • Previews can be slow to load.
  • Could have more integrations.
  • Our organization could not manually test the volume of emails we send on even 20% of the email clients Litmus allows us to test.
  • Litmus is a robust tool that allows us to collaborate, code and test on a single platform
  • By previewing our email templates on 90+ clients, we ensure our users have the best email experience which is invaluable for our brand.
Litmus saves our organization a significant number of man-hours on each campaign by integrating our development and testing tool with our ESP (we use Marketing Cloud).
Litmus' analytics suite has helped our organization refine the best days and times to send different types of email. Everything from marketing campaigns to newsletters. Litmus makes it easy to measure email engagement including the number of sends, opens, and the amount of time a user spends in our emails. The technical demographics are also extremely helpful to know what the most popular emails clients are among our audience.
We currently have a routing process that is outside of Litmus for reviewing and approving our emails. However, I believe we can improve our process by using the tools that are already built into Litmus. We will be testing campaigns of different sizes with Litmus Proof and comparing it to our current in-house routing process. I anticipate Proof will bring further time savings to our organization.
I prefer Litmus over Email on Acid primary because Litmus provides more email clients to test in. However, Litmus' coding environment is also superior to Email on Acid's coding system. It is more intuitive to code in Litmus and be able to quickly preview the changes you've made in your code. This is especially important when troubleshooting issues on specific email clients.
After using some other email testing services, I've found Litmus to be the most robust tool with the most features. Beyond providing a good product, they provide excellent support, maintain an involved community of email marketing professionals, and provide industry-leading information in their blog and free webinars. Litmus is best suited for organizations needing to efficiently turn custom coded email campaigns or companies that have many different email templates. If your organization is only sending a monthly newsletter and your template is well tested, Litmus may be overkill for your needs.

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Email deliverability reporting
Standard reports
Custom reports
URL Validation
Link Tracking
Spam Testing
Email Previews