Three Cheers for Litmus!
April 13, 2022
Three Cheers for Litmus!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
We use Litmus before sending any emails, to any clients. Once our emails are designed and coded, we run them through Litmus to get a comprehensive, guided checklist of the critical elements that affect email performance and delivery. Litmus provides a 360-degree view of our email will appear across 100+ different email clients, allowing us to spot flawed formatting at a glance. It even lets us test in Dark Mode to ensure everything looks good.
- Previews your email across 100+ popular email clients.
- Provides recommendations on how to optimize your sends.
- Confirms that your email meets accessibility standards.
- The tool is expensive.
- Customer service is quick to respond but does not always have a solution.
- The new UI is a bit difficult to navigate.
- Shorter email review cycles
- Better deliverability
- Higher engagement rates
Being able to test our email campaigns directly in Salesforce Marketing Cloud is a game-changer. It saves our newsletter developers time by not having to switch from one platform to the other, meaning they can design, code, test, and send the email campaign all in the same place. Not only does this increase our efficiency, but it leaves less room for errors.
Using Litmus, we can ensure our client's email marketing strategies are based on in-depth engagement data, leading to more effective emails with higher open, click-through, and engagement rates. Litmus allows us to make strategic, data-driven recommendations to our clients with confidence. When we know what resonates with our users, we can leverage that to create a fully optimized strategy.
We do not currently use this functionality.
I have only used Litmus to test emails!
Do you think Litmus delivers good value for the price?
Yes
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
Yes
Did implementation of Litmus go as expected?
Yes
Would you buy Litmus again?
Yes