Three Cheers for Litmus!
April 13, 2022

Three Cheers for Litmus!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus before sending any emails, to any clients. Once our emails are designed and coded, we run them through Litmus to get a comprehensive, guided checklist of the critical elements that affect email performance and delivery. Litmus provides a 360-degree view of our email will appear across 100+ different email clients, allowing us to spot flawed formatting at a glance. It even lets us test in Dark Mode to ensure everything looks good.
  • Previews your email across 100+ popular email clients.
  • Provides recommendations on how to optimize your sends.
  • Confirms that your email meets accessibility standards.
  • The tool is expensive.
  • Customer service is quick to respond but does not always have a solution.
  • The new UI is a bit difficult to navigate.
  • Shorter email review cycles
  • Better deliverability
  • Higher engagement rates
Being able to test our email campaigns directly in Salesforce Marketing Cloud is a game-changer. It saves our newsletter developers time by not having to switch from one platform to the other, meaning they can design, code, test, and send the email campaign all in the same place. Not only does this increase our efficiency, but it leaves less room for errors.
Using Litmus, we can ensure our client's email marketing strategies are based on in-depth engagement data, leading to more effective emails with higher open, click-through, and engagement rates. Litmus allows us to make strategic, data-driven recommendations to our clients with confidence. When we know what resonates with our users, we can leverage that to create a fully optimized strategy.
We do not currently use this functionality.
I have only used Litmus to test emails!

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Running our email campaigns through Litmus testing has significantly cut down on the review process between us and our clients. Knowing that our email looks good across various platforms makes us feel confident that clients will receive an email proof that not only looks good but is optimized to perform as well.

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Email deliverability reporting
Standard reports
Custom reports
URL Validation
Link Tracking
Spam Testing
Email Previews