Litmus saves time with email reviews
October 02, 2024

Litmus saves time with email reviews

Danny J. Fast | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus to review emails for display and accessibility performance across multiple devices and ESPs all in one location. We also use it for tracking general analytics for our email sends to learn valuable insights about our audiences on how they're viewing our emails and on what kind of platform. Litmus makes it fairly easy for us to ensure we're sending the best emails that we can.

Pros

  • displaying different devices, ESPs, and dark mode
  • Monitoring services for when a link gets broken
  • providing additional tools and options for ways to enhance our emails

Cons

  • It takes a while to load previews
  • Ability to organize and tag things in the platform is a cumbersome process
  • time saved not needing to manually test emails across multiple devices
  • cost saves by not having to have all those devices on hand
Only done it once on a testing basis. It seemed like a valuable resource, so I plan to use it again when the opportunity comes up again.
It has confirmed that we need to ensure all our emails look good in dark mode. We also now know how many of our users could be affected by Apple's new mail privacy updates they have been and continue to roll out, and it's making us think outside the box on how we can ensure our emails are still properly delivered to those clients.
Have looked into, but have not utilized them yet. Will likely use the countdown before the end of the year. Excited to see how users receive it.

Do you think Litmus from Validity delivers good value for the price?

Yes

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus from Validity go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus from Validity again?

Yes

If people have to regularly send several emails to a wide audience, Litmus is great at providing you with support for that.
If you're looking for detailed analytics, Litmus is not what you're looking for. They provide a more generic overview of individual campaigns, but they don't give you the ability to group multiple campaigns and compare.

Litmus from Validity Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
Standard reports
5
Custom reports
Not Rated
URL Validation
9
Link Tracking
10
Spam Testing
9
Email Previews
7

Comments

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