Looker a free alternative to quick and meaningfull dashboards
July 10, 2025

Looker a free alternative to quick and meaningfull dashboards

Francois Salvert | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

We use Looker to build dashboards for our clients that use mainly Google products like GA4 and BigQuery. Looker is (usually) free and easy to set up using built-in connectors to Google's tools. Having a Looker dashboard is often easier to use and access than the default GA4 reports and Looker gives you the ability to add your own objectives using Google Sheet for example.

Pros

  • Connectors to BigQuey and GA4
  • Ability to cut and paste a full page to use as a template
  • Add objectives or other numbers using a simple Google Sheet that can be updated easily.

Cons

  • Sometimes links to external data sources are breaking for no reason
  • The different visualizations have improved a lot over the last few years but still need some editing functions
  • Easier access and GA4 data consumption
  • Centralized results vs objectives to keep team members aligned on performance
  • Quick development production cycle
Free, simpler...less enterprise grade level

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

Small businesses would find great value in Looker especially if using GA4 to collect Web data. Also, if you are running a department project of some smaller business initiative inside a big corporation, Looker could be a great choice to set up a team dashboard without having to rely on the BI team.

Looker Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
6.0
Pixel Perfect reports
5
Customizable dashboards
7
Report Formatting Templates
6
5.0
Drill-down analysis
4
Formatting capabilities
6
Integration with R or other statistical packages
3
Report sharing and collaboration
7
4.0
Publish to PDF
4
5.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
5
Location Analytics / Geographic Visualization
5
3.3
Multi-User Support (named login)
4
Multiple Access Permission Levels (Create, Read, Delete)
3
Report-Level Access Control
3
3.0
Responsive Design for Web Access
1
Dashboard / Report / Visualization Interactivity on Mobile
5
Application Program Interfaces (APIs) / Embedding ()
Not Rated

Comments

More Reviews of Looker

  1. Home
  2. Business Intelligence (BI) Tools
  3. Looker Reviews
  4. User Review of Looker