Looker The Market Leader for a Reason
July 11, 2025

Looker The Market Leader for a Reason

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

Looker is our main business intelligence tool that we use for for self-service analytics, pulling raw data for use with other tools, creating dashboards and reports, and for generating data visualizations. It's used across domains in our company for a multitude of use cases such as product, revenue, and operations analytics.

Pros

  • Drag & Drop Data Querying
  • Charts / Visualizations
  • Dashboards

Cons

  • Flexibility
  • Governance Features
  • Stakeholder friendly visualizations and dashboards
  • Leaner analytics team thanks to self-service capabilities
  • Impactful insights that drive business value
If you company is using Google suite products, Looker is a no-brainer. Tableau is probably the most flexibly but as a result it has the least governance capabilities. Power BI is kind of old-school in terms of how it feels to use it. I think in general, Looker brings a lot of strong capabilities and integrates well with most cloud native companies (even if not using google cloud).

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

I think Looker is really good for most mid-size and larger companies. There are cheaper tools on the market, but you get what you pay for when it comes to analytics. A smaller company could maybe make do with less, but Looker is a market leader and comes highly recommended.

Looker Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
9.5
Pixel Perfect reports
Not Rated
Customizable dashboards
10
Report Formatting Templates
9
9.3
Drill-down analysis
8
Formatting capabilities
10
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
10
10.0
Publish to Web
Not Rated
Publish to PDF
10
Report Delivery Scheduling
10
10.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
10
Location Analytics / Geographic Visualization
10
10.0
Multi-User Support (named login)
10
Role-Based Security Model
10
Multiple Access Permission Levels (Create, Read, Delete)
10
Report-Level Access Control
10
Not Rated
Responsive Design for Web Access
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile
Not Rated
Application Program Interfaces (APIs) / Embedding ()
Not Rated

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