Fast, easy, and professional
March 18, 2016

Fast, easy, and professional

Meredith Hutcheson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

We use MailChimp to send a monthly newsletter to our mailing list, as well as several annual fundraising campaigns. We're a very small organization (two employees and two consultants) and MailChimp is an excellent out-of-the-box tool that looks professional and provides great analytics. It integrates well with social and allows us to create a visually strong product without coding.
  • Free for small lists (up to 1000 addresses)
  • Highly customizable templates that are easy to use
  • Great analytics presented in easy-to-understand formats
  • Strong list management abilities
  • Pre-designed templates are on the cheesy side
  • List importing and segmentation is not very intuitive
  • Drag and drop templates are generally great, but it could be more fluid to change the structure once you've begun editing
  • We've seen a jump in click through rates since switching from a more basic HTML-based system
  • Time investment is much lower than on platforms that require more coding
  • Compliments have been coming in from our readers about the improved visual quality of our newsletter
Hands down MailChimp over Vertical Response. The end result is more responsive, more modern-looking, and easier to read. The creation process is faster and involves less coding. The templates are more up-to-date. The analytics are much easier to interact with. The list management is far more intuitive and does a much better job of automatically removing bounces and unsubscribes.
MailChimp is particularly great if the person sending the newsletter is somewhat familiar with CSS and HTML but not a professional designer. It provides the basic structure for a nice looking, responsive email that can be either used as is or tweaked a bit with code. It does also have a mode for designers to create entirely customized templates for use by the whole team.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports
Not Rated