Item: Mailchimp
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We currently use Mailchimp to communicate with all of our stakeholders across the organization: investors, startups, and prospects. Our goal with Mailchimp is to improve the quality of communications and measure performance and results (opens, clicks, bounces, et cetera). As we don't have a CRM in place, Mailchimp also works more or less like that.

Pros and Cons

Import and manage subscribers list.
Create different emails based on templates.

CRM (it could have a basic one at least).
Integration with other tools.

Return on Investment

Better metrics.
Better engagement from the members database.

Alternatives Considered

HubSpot and Mautic Marketing Automation

HubSpot is too expensive and too complex for our current needs, so we gave up on using it. Mautic demanded that we knew coding and web and we didn't have this knowledge in our team. Mailchimp was the perfect fit because it was simple, easy to implement and use, and free.

Number of Contacts (List Size)

Less than 10,000

Using Mailchimp for B2C or B2B marketing

Both

Other Software Used

HubSpot, NeverBounce, Intercom

Likelihood to Recommend

I never hard used Mailchimp, which means that if I did I could change my mind. Currently, I see Mailchimp as the ideal tool for any company that is not looking for a complete marketing automation and CRM tool. Mailchimp is used as an auxiliary tool for companies that have a more expensive and more complete solution for marketing automation or as the one tool for smaller companies with simpler needs (our case today).

The best solution to solve simple needs!

Overall Satisfaction with Mailchimp