Mailchimp Helps You Manage Your Email Marketing on Your Own Terms
September 25, 2019
Mailchimp Helps You Manage Your Email Marketing on Your Own Terms
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Mailchimp
We use Mailchimp to manage certain segments of our mailing list. Mailchimp helps us to focus on one particular segment at a time so we can send emails and newsletters geared specifically to them. Mailchimp helps us track what's been sent, opened, and clicked on. I also assist a non profit using Mailchimp to send newsletters to their members.
Pros
- Mailchimp helps us keep separate email lists that we can add to as needed and allows us to merge them. We can keep track of multiple mailing groups.
- It's easy to create and keep track of templates geared to groups or a theme. This makes it easier for different users to log in and design a campaign without mixing groups or templates up.
- I like the touches of humor in Mailchimp. It's small thing but it makes me smile as I do my work and that's a good thing.
Cons
- The path from creating a list to completing an email campaign is not crystal clear to new users. When I teach it I have to give people written instructions to follow until they get the hang of the Mailchimp system.
- Sometimes I see warnings in Mailchimp that pertain to best practices but it can be hard to understand what the warning means to my circumstances. For example, there's a warning about using a domain email when sending and not a general email address. It took me awhile to figure out what to do in the case of the non profit I work with. The warnings are good but there could be clearer instructions.
- We have seen an uptick in our open rates and click through when using Mailchimp
- Our email lists are in better shape freeing up man hours. The unsubscribes and bounces updates are done automatically.
- Mailchimp has a good reputation and I feel that our customers are reassured when they see the Mailchimp name on our emails.
ShippingEasy marketing system is set up to take our online customers and funnel them into groups based on where and what they bought. It is more geared to eccommerce. Mailchimp is better suited, for us, to be used with email lists we compile of groups we want to sell to or follow up with. So we use both systems.
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