Item: Mailchimp
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

I am using Mailchimp for the weekly updates for my blog. It is user-friendly and easy to use the tool. We have been using this platform for more than the past three years. We have integrated the weekly updates mail with the RSS feed of our website. It automatically sends the email without any hassle on the predefined time. This saves a lot of time so we can do more productive work.

Pros and Cons

Integration with RSS Feed.
Weekly, Daily or Monthly Mail scheduler.

Custom Designing (Images integration) of RSS Feed is not possible.
Limitation of subscribers is only 2K in the free version.

Return on Investment

For bloggers the platform is very helpful.
Very helpful tool for startups and new users.

Alternatives Considered

GetResponse and WordPress

We have tried GetResponse but the main issue we faced was as a startup and new user, it wasn't user-friendly for new users. We have also tried the automatic mailing of WordPress subscribers but we are not able to design the custom mails and schedulers in that. We wanted to update our users weekly with new blog articles which was not possible in WordPress and not very friendly in GetResponse.

Number of Contacts (List Size)

Less than 10,000

Using Mailchimp for B2C or B2B marketing

B2C

Other Software Used

WordPress, Microsoft Azure, AWS Lambda, Google Analytics, Microsoft Visual Studio Code, Slack, GitHub

Likelihood to Recommend

It is a very useful tool for users with websites of blogs, articles, etc., while less useful for the custom HTML templates designer because somehow it is difficult to use that. We use the platform for sending regular emails to our blog subscribers. It automatically sends mail from RSS to the subscribers. This is the main reason why I recommend the tool for bloggers. There are also many other features that are being used by us like Mailmunch for managing subscribers, etc.

Experience with Mailchimp as Blogger

Overall Satisfaction with Mailchimp