Creative and Easy to Use
January 08, 2020

Creative and Easy to Use

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Mailchimp

Mailchimp is used to communicate with our educational contacts to inform them on changes and updates in the program they've signed up for.

Pros

  • Clean layout
  • User Friendly

Cons

  • Would like a bit more flexibility/features in free accounts
  • Great for communications
  • Love the reports to see who has unsubscribed
Mailchimp is much more user friendly than some of the other clunky services I've experienced. I don't have glitches and I find it simple to go back and check on campaigns that have already been sent. It also makes it easy to duplicate campaigns for sending to different lists.
I have never had any issues navigating Mailchimp and even started using it before having a tour of the site. It's clean, easy to access and doesn't present any issues when I try to create a new campaign or send an existing campaign. I also find it provides lots of tips and pre loaded templates to make sending new campaigns a breeze.
Currently we are simply using Mailchimp as our primary mailing service for our educational contacts on the programs we provide them. I would guess that bringing in many tools into the platform would be incredibly helpful and clean and easy to use. Perhaps in the future we will migrate activities into the platform.
The biggest success is having a continuous relationship with the contacts through a monthly newsletter. It keeps it easy and quick and we are able to maintain an open conversation by using Mailchimp quickly and efficiently. I've learned how important it is to have clear analytics after each campaign we send.
Mailchimp is a great free service. I would absolutely recommend it if you are starting out with newsletters or don't have a budget. It provides great analytics and is super easy to use. It's organized and user friendly.

Intuit Mailchimp Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
5
Ability to test dynamic content
5
Landing pages
9
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
7
Triggered drip sequences
Not Rated
Standard reports
7

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