Item: Intuit Mailchimp
Rating: 10
Author: Christopher Paul

Overall Satisfaction with Mailchimp

Use Cases and Deployment Scope

We use Mailchimp as an effective tool for sending automated newsletter and email campaigns for our faculty members and students. Mailchimp facilitates and improves our communication within our big organization. It allows our IT department to send personalized newsletter/messages for specific groups in our organization e.g. staff, new comer students, senior students, etc., in an effective and automated way.

Pros and Cons

Pros

Easy to use
Web-based and no need to install any software
Great tool for automation
Generates reports for better insights

Cons

Photo editor feature needs some improvements
Would be nice to have more templates for email campaigns

Return on Investment

Efficient for email campaigns
Saves us effort and time
Provides good reports
Sending bulk emails and newsletters easily

Alternatives Considered

Non

Usability

Mailchimp can be used for many purposes but as an academic institution, the news letter and marketing email automation saves us a lot of work and ensures that all our emails are delivered on time without missing any important events. That's why we rely heavily on Mailchimp in our department.

All-in-One Marketing Platform

In our IT department we don't really integrate Mailchimp with other tools. Pretty much the platform provides us with everything needed to get our work done.

Lessons for Success

The most important success for our department is that we never missed sending any important info to our faculty, staff and students since we started using Mailchimp. Also, automation made our life easy and saved us a lot of effort and time.

Other Software Used

OneDrive, TeamViewer, Adobe Illustrator CC, Google Forms, SurveyMonkey, Tableau Desktop, PDFTables, Smallpdf

Likelihood to Recommend

Mailchimp can be used for many purposes and in any field that requires sending a lot of emails. This platform is very effective for sending automated emails to a wide group of people and can be very useful for email marketing campaigns and newsletter. It helps our department for save time and get nice feedback from the generated reports.