Easy to Use Tool for Email Campaigns
Christopher Paul | TrustRadius Reviewer
Updated January 08, 2020

Easy to Use Tool for Email Campaigns

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mailchimp

We use Mailchimp as an effective tool for sending automated newsletter and email campaigns for our faculty members and students. Mailchimp facilitates and improves our communication within our big organization. It allows our IT department to send personalized newsletter/messages for specific groups in our organization e.g. staff, new comer students, senior students, etc., in an effective and automated way.
  • Easy to use
  • Web-based and no need to install any software
  • Great tool for automation
  • Generates reports for better insights
  • Photo editor feature needs some improvements
  • Would be nice to have more templates for email campaigns
  • Efficient for email campaigns
  • Saves us effort and time
  • Provides good reports
  • Sending bulk emails and newsletters easily
Mailchimp can be used for many purposes but as an academic institution, the news letter and marketing email automation saves us a lot of work and ensures that all our emails are delivered on time without missing any important events. That's why we rely heavily on Mailchimp in our department.
In our IT department we don't really integrate Mailchimp with other tools. Pretty much the platform provides us with everything needed to get our work done.
The most important success for our department is that we never missed sending any important info to our faculty, staff and students since we started using Mailchimp. Also, automation made our life easy and saved us a lot of effort and time.
Mailchimp can be used for many purposes and in any field that requires sending a lot of emails. This platform is very effective for sending automated emails to a wide group of people and can be very useful for email marketing campaigns and newsletter. It helps our department for save time and get nice feedback from the generated reports.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
10
A/B testing
9
Email deliverability reporting
10
List management
9
Standard reports
10

Using Mailchimp

4 - IT department in academic institution
  • newsletter automation
  • marketing campaigns
  • using cool pictures using pictures editing tool that our students like
  • Sending professional program requirements
Mailchimp is an important platform that helps our department to work efficiently and saves us time and effort

Using Mailchimp

ProsCons
Like to use
Technical support not required
Well integrated
Consistent
Convenient
Feel confident using
Slow to learn
  • Using the platform in general is easy
  • Ready made templates are available
  • Require some training to use
  • Not for beginners