I Just Love Mailchimp
Updated April 05, 2021

I Just Love Mailchimp

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Mailchimp

We use it to send emails to different segments of our email list and we use it to capture emails on various landing pages. It helps us communicate with our customers and does it in a fashion that can be quickly created and easily understood. It also helps drive sales.

Pros

  • Sends emails.
  • Helps personalize content.

Cons

  • Not the most robust system in the market
  • Could be a little more mobile friendly
  • It has made sales and made us money.
  • Made sending emails quicker and easier.
Mailchimp does a pretty good job, but it does lack some features of more expensive software on the market. Mailchimp is perfect for a beginner, but when you need more automation and more tools to make your marketing amazing, you will need to upgrade to a higher-priced email service provider.
Mailchimp is super easy to use. I am pretty sure that I could give a third grader the software and they could have an email broadcast scheduled within 20-30 minutes. The features are what you need and it doesn't take a lot of effort to figure everything out and get going.
I think my company could have spent a lot of money picking up different softwares that would have done tasks separately, but Mailchimp did it as an all in one solution. I know that most people think of MailChimp as an email sending software, but there is a lot more to it if you get past that one feature.
We have started sending emails on a weekly basis (instead of just when we remembered) and have put in a few auto-drip campaigns. With the use of MailChimp, the size and quality of our email list have grown and we have seen an increase in sales to go along with it.
I think Mailchimp is perfect for a small business or small department that needs to send emails on a regular basis. On the other hand, I don't think it is designed for mass email sends of large companies or complex drip campaigns that require specialized triggers and tagging based upon the reader's actions.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
6
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
8
Mobile optimization
6
Email deliverability reporting
8
List management
9
Triggered drip sequences
7
Standard reports
6

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