Item: Mailchimp
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Mailchimp is used for targeted audience mailing lists and tracking. In particular, it's used across the marketing department. Not only does it help us to track our performance in emailing former new users but it also helps us to engage even more with our current users of the app. It just makes communication with our audience easier.

Pros and Cons

Keeping metrics clearly showed
Grouping audiences and campaigns

UX can be tricky and a bit disconcerting
Designing plain (more personal) emails is not as easy

Return on Investment

We interacted over 20 % more with our current users of the app
We gained 13 % new users with targeted mailing

Alternatives Considered

I haven't used other tools like this one because when I started using Mailchimp, I realized it was all I needed. It has everything you need to start and achieve the best marketing experience you could ever give!

Usability

Usability is everything in a product. I mean everything. If it's not good, your users will jump to another app until they find the one that suits their needs. With Mailchimp, you get great usability for almost everything you need to do, accompanied by a super elegant and calm platform. I think that when one software looks prettier than other ones it's definitely a plus, and this happens with Mailchimp! However, sometimes it can be tricky to find some of the functions because they are over organized.

All-in-One Marketing Platform

Integrating all of our marketing activities into one platform, really let us see the big picture about what we were doing good, and what needed to be adjusted. We were able to decide whether we needed to think a bit more about our mailing campaigns, or if our website wasn't being as attractive as we thought it would be. In the end, it led us to decide which tools were the right for our business and how we should manage our time with each different channel of communication.

Lessons for Success

We've learned that users are more complex than what one thinks. Sometimes when communicating with them, one takes some things for granted or underestimates them. We really got to share our thoughts and analyze how the audience responded in a very efficient way. We learned that targeted campaigns are far more useful than generic, and to always do A/B testing with a sample of our recipients!

Likelihood to Recommend

I think Mailchimp is a great tool if you are looking for massive mailings, social media campaigns, and to improve and engage new users or visitors of your company's website. It has great usability, is really intuitive in most cases, and has a handful of tools to extend your media skills. Even if you are new at targeting a new audience, it makes it easy for you to understand what's the best choice among the ones you have!

A truly all-in-one platform to achieve all-in-one communication

Software Version

Overall Satisfaction with Mailchimp