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The chimp is a champ not a chump!
October 20, 2020

The chimp is a champ not a chump!

Kristi R-C, CTS, CQT | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Mailchimp

After not doing any kind of broad-based customer communications, we decided upon Mailchimp to send an occasional email to our customers letting them know of offerings we have and helping to educate them on technology and how to use it. We have one person mainly in charge of the process with several of us creating content. The response has been positive both internal and external.
  • Templates help facilitate the layout
  • blasts can be set up ahead of time
  • Once you learn it - it's easy to use
  • Steep learning curve to get started
  • Wish there were more educational resources to help get is up to speed.
  • Positive - increased visibility
  • Positive - provides content we can share on social media
  • Negative - not really is one. Took a bit for the payoff to start, but it's going well
We picked Mailchimp because of other folks in similar positions for our "competitors" and it turned out to be a good choice for us also. Since we have not used any other kind of mail delivery service, I can't say how it compares but I suspect it would be favorable against any others.
We were ahead of the curve since we had a mailing list already created, so the time we spent was in learning how to integrate the mailing list with the templates on MailChimp./ Once we got that sequence figured out, it's been easy to create the next mailing and get it out.
Since it's all integrated, it's been nice focus to be able to get it all done in one place. We didn't do much direct customer communication before this and the responses have been overwhelmingly positive. The ability to add new recipients has been helpful as has the easy (once you figure it out) interface.
Succeses - just getting out there. Letting folks know the breadth and scope of things we can do to support their endeavors. Lessons learned - the learning curve was steep and getting someone else to take a look at it helped us a lot. I'm glad we didn't give up as it's proven to be an efficient and reliable way to get the message out.
Good for customer communication as you can share both written and visual content. Links are easy to insert. Less appropriate in a situation here you want to tailor each email to the specific customer needs, but you can sub-section your email list to make that work, if you need to do so.

Mailchimp Feature Ratings

8.6
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
7
Landing pages
8
A/B testing
7
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
10.0
Standard reports
10
Platform & Infrastructure ()
Not Rated

Using Mailchimp

3 - sales, marketing, customer relations
1 - One person is mainly in charge of it, but others contribute content as needed.
  • Keep in customer's mind
  • let customer know other things we can do for them
  • educating on new developments in technology
  • Running an educational series for people who are new to using AV
  • No idea... whatever pops up, I suspect.
Already have! It does what it claims to do and now that we have people trained on it, there is no reason to change to something else.