Mailchimp: An amazing email marketing tool
December 31, 2020

Mailchimp: An amazing email marketing tool

Kilby Lungu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp is being used by my office to create landing pages for email marketing and data sharing. It is being used by two departments, though not to maximum usage.
  • I like the contact list creation feature. I am able to enter individual details totally separately or I can use an Excel sheet. This is a great plus.
  • The idea of being able to schedule the timing of sending emails whenever I feel appropriate enables me to work as I please. Mailchimp has a provision that allows the user to release communications at a scheduled time, and that is especially helpful for me.
  • I also like the interoperability with my marketing automation and Spotify that enables me to target my email marketing efforts.
  • Landing page designs are too restrictive and have limited options.
  • I had a tough time when I first subscribed. Some of the templates in the free plan are very limited in design aesthetics.
  • Increased reach.
  • Automated and still on.
I have started using it and making enough for my personal jobs.
A lot more on reaching out to customers and advertising.
Building a landing page and sending emails to clients within a minute.
Mailchimp is appropriate for brand awareness--sending emails for marketing to clients.

The platform is less appropriate in webinar programs.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports

Using Mailchimp

2 - Landing pages development
Communication to customers after signing up and any notification sending
Marketing automation
Storage of Document
E-mail Marketing
Integrating Internal Chat
Generation of Lead
Lead Score
Integration of Marketing Automation
Mobile Access service
Segmentation of
Integration of social media
Management of Tasks
Territorial Management
Calendar system

10 - customer service
sales representatives
  • signup responding
  • email blasting
  • notifications sharing

Evaluating Mailchimp and Competitors

Yes - Bitrix24. It brought in a little flavour than this in terms of landing page development.
  • Product Usability
I got pleased with the use and certain features I discovered I can use in my work. It is indeed simple in using, with only an appealing interface and the complimentary plan helps give users communications as much as you like. It is also awesome for new businesses with up to a thousand contacts.
If at all, I will get the best alternative that has the basic things I'll expect from a CRM; however, if the user-interface can be more intuitive I am going to need extensive training and help you get the best out of the good or service. Whenever I will find a more user-friendly software overall, and the basic features are really useful to help teams work together and keep track of each other's roles.