Mailchimp Is Much More Than an Email Campaign Tool!
January 17, 2020

Mailchimp Is Much More Than an Email Campaign Tool!

Renea Hanks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp is currently being used in 2020 to send out valuable, free information to people who need help addressing daily life issues in work and personal life.
Mailchimp is valuable because it allows us to satisfy the problem of sending out the information once in a organized and creative way to all people at one time instead of sending one email at a time.
It is the best automation tool for sending out helpful information.
  • User friendly. Extremely easy to learn!
  • Pricing. It's free until your get your email list up which is very helpful for startups!
  • The templates are boring. Unless you are a designer or graphics artist, your emails will look very MailChimpish which makes the brain immediately say "Seen this before." which is totally what you DON'T want.
  • You can get suspended! If people keep say you are spam, even if they signed up and decided later they don't want it, you can get banned. Not fun.
  • Streamlines process for sending out valuable information.
  • Best communication tool for sending new information!
  1. Better reporting
  2. Mailchimp is the Integration King- 781 to be exact!!!
  3. Pricing
  4. Freebie is the best-2K contacts with up to 10K emails per month so that is basically 5 emails a month, per contact. That is the perfect amount because you do not want to email your subscribers until they are sick of hearing from you!
Mailchimp is a tool I can almost literally hand to people with the confidence they will be able to do it with the tools given to them by Mailchimp. That is not the case in many software platforms. Mailchimp talks to us in a helpful way that is not condescending.
We are just now in the stage of utilizing more functionalities of Mailchimp. In regards to their social media scheduling as well as looking into their websites capabilities, I think they are very promising! Being able to achieve the all-in-one marketing platform can be daunting, however, the success of Mailchimp thus far will not leave us disappointed. We are excited about it!!
The most important lessons I have learned along the way about email marketing is the platform you use needs to be flexible. It needs to grow with you. It needs to be there when you say "Oh, I really need..." then you check the platform and there it is! You are not looking to see if the grass is greener. Mailchimp is perfect for us!
Mailchimp is perfect for the startup! It helps so well getting you started and while the templates leave much to be desired, they encourage you to get more creative! 2k subscribers is a very fair amount to get started for free and then they begin charging is perfect for people just starting out. There are many videos and trainings available so you don't feel so overwhelmed. Excellent growth hacking tool!
Mailchimp also can help with social media scheduling. This is something that, as a company, we are going to work more with in 2020. They even now have websites in beta testing right now which is a fancy word for "We are working all the knots out and about to roll out something fantastic! Hold on!"

I have never personally experienced a situation where Mailchimp is not appropriate. It works well in small and large companies.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports