The free email marketing solution with guaranteed ROI
January 18, 2020

The free email marketing solution with guaranteed ROI

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

This is a great solution to our email marketing needs for every department; although primarily used by our marketing department. It is easy to use, free, and professional. It offers embedding to websites, manual entry, sorting of information, and much more. And what’s better than the ROI being 100% (considering there is no cost).
  • Template designed email marketing
  • Ease of list management
  • Can be difficult to create first few campaigns
  • The disclosures section you have to include is annoying but necessary due to laws (not Mailchimp’s fault)
  • Incredible return on email campaigns
  • Positive results on targeted email marketing campaigns
Cost was the major factor. Not only is it free, but it’s easy to use. Constant Contact also seems more difficult to use. From list management to campaign design / management, things were much more difficult with Constant Contact. The only thing that Mailchimp could improve on is their support. I don’t think they have phone support.
Overall, it’s easy to use. List management, campaign creation, sending a campaign, naming campaigns, etc. it’s all easier than the competitors. And if you get stuck, which you typically won’t because it’s so easy to use, the solution is usually easy to Google.
We don’t integrate Mailchimp with anything other than our website. The website HTML plugin allows for customers to sign up for marketing emails easily and it automatically puts their information (name, city, state, zip code, and email address) into the list we designate for website emails.
We have learned to customize our email campaigns to the specific target customer. We have multiple lists set up that sort users based on their interests. That makes it easier for us to sell the products to the end users. Mailchimp has gotten us a great return, built our social media presence (we include social media links on every email campaign), and has been easy for every member of our staff to learn.
Mailchimp is perfect for any business - no cost, easy to use (once you learn it), and provides a great ROI if used properly. You have to actually use it though. There’s no point to having valuable email addresses if you are not going to effectively market to people. This is a pure gold marketing tool.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports