Very reliable and easy to use
Anonymous | TrustRadius Reviewer
March 09, 2020

Very reliable and easy to use

Score 8 out of 10
Vetted Review
Verified User
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Software Version

Essentials

Overall Satisfaction with Mailchimp

Mailchimp is used by the marketing team to send out emails and for email automation. Mailchimp is an all-in-one tool that was needed to simplify this process.
  • Email marketing
  • Email automation
  • Reporting
  • Mailchimp is simple and easy to learn how to use.
  • Mailchimp is one of the more expensive email marketing softwares out there.
  • The free version is quite limited in terms of email automation.
  • Mailchimp has not updated its product offering much in the last few years.
  • Improved efficiency with email marketing and automation
  • Improved brand awareness through email communications
Mailchimp is reliable and simple and easy to learn how to use.
Having everything in one software saves time spent on each feature used and allows us to benefit from the data we get from having everything in one tool.
Email marketing is very important for businesses today and so I would invest in this early. However, if I was starting out now, I would look at Mailchimp competitors as there are a few interesting ones coming out.
If you need a free email marketing software, then Mailchimp is the way to go. It is reliable, easy to use, and has an extensive list of features. However, the paid version is very expensive and not always suitable for small businesses. There is similar software that offers the same features for a lot less.

Mailchimp Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
8
Triggered drip sequences
8
Standard reports
8