Very reliable and easy to use
March 09, 2020
Very reliable and easy to use
Score 8 out of 10
Vetted Review
Verified User
Software Version
Essentials
Overall Satisfaction with Mailchimp
Mailchimp is used by the marketing team to send out emails and for email automation. Mailchimp is an all-in-one tool that was needed to simplify this process.
- Email marketing
- Email automation
- Reporting
- Mailchimp is simple and easy to learn how to use.
- Mailchimp is one of the more expensive email marketing softwares out there.
- The free version is quite limited in terms of email automation.
- Mailchimp has not updated its product offering much in the last few years.
- Improved efficiency with email marketing and automation
- Improved brand awareness through email communications
Having everything in one software saves time spent on each feature used and allows us to benefit from the data we get from having everything in one tool.
Email marketing is very important for businesses today and so I would invest in this early. However, if I was starting out now, I would look at Mailchimp competitors as there are a few interesting ones coming out.