Item: Mailchimp
Rating: 9
Author: Stella Olsson

Use Cases and Deployment Scope

Mailchimp's platform has helped the organization and mainly me to expand with new clients and potential clients, allowing me to share newsletters, information, provide support and improve sales. It has helped us in facilitating instant and secure mass mailings, helping us to get our mails delivered correctly. Mailchimp has allowed us to manage our clients in an orderly way, being able to send the information to each specific client or group of clients that is subscribed to us. This platform has provided us with an excellent experience between employee and client, changing the way we share information and how our clients see us as a company.

Pros and Cons

The templates it offers are really good and easy to customize.
Their prices are very flexible, allowing the user to select the plan that best suits.
Mailchimp informs if an email was delivered correctly or not and if it was opened or not.
Its email editor is very comfortable and easy to use, allowing you to easily include images, audio, videos, etc.
The report generator is very easy to understand.

The interface is robust for new users.
They should include tutorials on the proper use of their tools as it is a bit frustrating trying to guess how it works.
Text formats are very limited.
Hopefully they include a form of mass addition of contacts to save time and not do it one by one.
The learning curve is a bit long when starting from scratch.

Return on Investment

We have had a good experience and a good return obtaining new and potential clients.
Sales have increased.
Newsletters, campaigns, etc. they are sent correctly allowing to generate clients.
Its prices in relation to what it offers is excellent since compared to other products you save more and you get very good tools.
Fewer people can do the same job as a group of employees, quickly and efficiently.

Alternatives Considered

Robly

Mailchimp has offered more quality in its products, offering more tools. Instead, Robly has only provided basic tools at a high price, this is mainly what is sought, to obtain good quality at a good price.

Usability

I am honestly very satisfied with the results that I have obtained with this product, there is a quite large benefit in terms of return on investment. This means that we can continue to trust Mailchimp and that the company continues to grow attracting new customers and that current customers continue to be with us. The experience has been very satisfactory and of an excellent quality, at the moment there are very few complaints that we have about this product, so this is a relief since it has good quality results.

All-in-One Marketing Platform

The company has benefited from the level of sales and that our service goes even further than it was intended. Mailchimp makes it possible to achieve the objectives set and thus be able to continue expanding to many places and clients. We have obtained more attention from the public thanks to this platform without the need for much effort or inconvenience.

Likelihood to Recommend

With Mailchimp you can import contacts very easily, allowing you to speed up your work if you already had a list of contacts. For those who are already used to Email Marketing, this tool is very useful due to the large number of tools that it brings. The templates come with a customizable HTML format that allow users to be more free when they want to design their email to their liking. The A/B tests are of very excellent quality providing opening information and/or clicks of the campaigns sent.

Mailchimp offers a new experience in doing Email Marketing

Software Version

Overall Satisfaction with Mailchimp