My favorite mass mailing software.
Anonymous | TrustRadius Reviewer
Updated June 18, 2020

My favorite mass mailing software.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mailchimp

Most of the departments in my organization use this software for sending mass email and newsletters. They use this software internally and externally as well. The Marketing department in my organization uses its services majorly. This software is very good at sending newsletters. We provide market insights to our customers via newsletters at frequent intervals.
  • This software has amazing user interface. I can easily navigate through this application.
  • The deliverability of this software is extremely good. It delivers 100 percent emails without spamming.
  • Template editor of this software is very intuitive. It has all the tools which are required to make beautiful email templates.
  • Sometimes its sign-in annoys me because of authentication via OTP even if I sign in with the correct password.
  • It has a small number of pre-designed email templates.
  • It does not allow users to delete subscribers for a week or so after sending a campaign.
  • It helps us to grow our business network by growing out database lists.
  • We save cost by creating e-invitations with the help of this software.
  • With the use of this software we do run our marketing campaigns in the last quarter and achieve targets easily.
I am using all three software for different purposes. All three software give good results in the areas where we use them. MailChimp stands a little ahead of them because of its deliverability.
This software has unparalleled usability in terms of wide range of editing tools, complete assurance of inbox deliverability, easy uploads of files for email templates, tagging contacts individually in the contact lists etc. These are the features make this software a market leader in Mass Mailing Software category. This software is most usable in Informative emails and transactional email as well.
In my organization marketing department uses this software extensively. They integrate this software with various other softwares for data uploads and for receiving marketing leads into CRM as well. I primarily use this software for creating my regular newsletters. This software allows me to upload my contacts from my database very easily and provides me complete marketing tools to create my content more attractive.
This software helps me to increase my database substantially in very short period of time. Working on this software is very easy and with frequent use of this software I learned many new ways to design my newsletter contents. This software made me a Pro user in mass emailing.
This software is best in sending weekly and monthly newsletters. It gives amazing results. I use this software to create and send invitations internally and externally on various occasions. By attaching the signup forms we increase our subscribers also in various marketing campaigns. By doing this we can increase and maintain our database also.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
8
Standard reports
9