Management of contact list for profit gain, something I didn't use to do
August 10, 2020

Management of contact list for profit gain, something I didn't use to do

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

It was just being used in the sales and marketing department to capture leads and send mass email marketing to groups of contacts, divided by campaigns. It helped us in customizing emails, landing pages and optimizing time for sending to a large mass of contacts. A/B testing helped us to confirm which email title best converted into clicks and informed us the rate of conversion in general, by location, etc.
  • Possibility to copy and paste the signup form into website to get new contacts divided by groups really helps the marketing administrators in their campaigns.
  • The customization to create the landing page helped us to create good call to action to get new leads.
  • Reports of the A/B test email marketing helped us understand which email was the best conversion.
  • When I was editing the layout of the signup form, I had difficulty using the colors of the branding. The tool could be easier for users to customize the signup form the way they like. There are many buttons and options and the creation is limited.
  • Many times I had to change the content on the email marketing creation page, as they do not process images in high quality and many icons, causing the email not to reach the recipient's address. So I had to simplify the email and make it lighter so that it was sent to the recipients.
  • The impact was good in e-mail marketing campaigns because we closed several sales with our e-mail contacts.
  • We got new leads by new landing pages, that plus our e-mail listing.
I selected Mailchimp because it has a free version to test the tool until you buy it and because I received good feedback from my marketing colleagues. I confirmed this when I tried another tool, and preferred to try Mailchimp because is seems easier to administrate it.
There are many features for marketing to use, in addition to the integrations that the tool brings such as social networks and WordPress. The customer journey is essential nowadays and allows marketing to automate all e-mails, only managing them later. This tool is very worthwhile for new entrepreneurs and marketers who want efficient results without having to invest in a tool they don't know yet. Gradually, when you see the results and find the tool easier to navigate, you can choose a higher version that allows you to store more contacts. I really appreciated and recommend it.
We benefit because we stop creating landing pages on the site, which is costly to use the tool option, just copy and paste the code to the site later. Furthermore, we had no lead control. We received the contacts from the site administrator and did nothing with them. After using MailChimp, we were able to know where those contacts came from, that is, landing page A or B, and we were able to send personalized emails to these lists according to their interests, increasing the conversion rate.
In addition, the user responsible for issuing e-mail marketing knew very little about HTML, so as the tool automatically converted the content to the code, we did not depend on someone qualified with the ability to code in HTML, making the work more agile and efficient.
The tool went through updates due to new features and I had to relearn. Get tutorials on the internet and videos to be able to use because I found the usability more difficult. It is an adaptation and for me it was a lesson learned. As I used it in the past, I felt a difference when I used it again but nothing negative, it is an adaptation that all the old users are going through.
I spent some time searching for content through the Mailchimp brand to help me use the tool. And my lesson learned is that we have to expand our mind and allow access to other channels and media like on YouTube. My biggest source of learning was with third parties on YouTube and everything is fine. What matters is that we learn, regardless of the source. Finally, I learned to manage the contacts by the company and improve positive results.
The free version of MailChimp is suitable for small businesses or those starting a business to acquire leads and filter them through marketing emails. In a scenario where the company has no contact to advertise your business and needs to start, creating campaigns on your website and company email. The tool helps in various situations and is a way for the user to train and learn to invest in a higher version of the tool.
It is not suitable for companies that are already solid or have many customer contacts because it only allows you to enter 2,000 contacts.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports