Mailchimp is the best way to build Brand Loyalty!

We used Mailchimp to reach our early backers. We launched using Mailchimp, we offered promotions through Mailchimp, and when we had to communicate development and manufacturing updates we used Mailchimp. It was crucial for us managing a mailing list to ensure everyone was actually interested in receiving our materials, and the email builder works really well if you’re on a limited team.

We’ve benefited from it, however we quickly transition to a B2B focus. Some things we needed a special tool for. That being said - Mailchimp has still reigned as our email marketing platform. It’s great for mass communication like newsletters or promotional emails. With strong integrations, I could see this being used well by B2B companies as well.

Numerous promotional campaigns, with high conversion rates. We sell a seasonal product, so it’s important to maximize when we’re in demand, AND when the market slows. Email marketing is crucial for us to engage with people when they might not be thinking about our brand, to convert them during our peak season.