Item: Mailchimp
Rating: 9
Author: Andrew Murphy

Use Cases and Deployment Scope

We used Mailchimp to reach our early backers. We launched using Mailchimp, we offered promotions through Mailchimp, and when we had to communicate development and manufacturing updates we used Mailchimp. It was crucial for us managing a mailing list to ensure everyone was actually interested in receiving our materials, and the email builder works really well if you’re on a limited team.

Pros and Cons

Email building.
Contact list management.
Segmented/targeted promotional emails.

Templates.
Customization of data fields.
Stronger Integrations with CRMs like HubSpot.

Return on Investment

More engagement for customers.
Stronger loyalty through constant communication.
Healthy promotions for longer term opportunities.

Alternatives Considered

HubSpot

Mailchimp is a stronger WYSIWYG editor, but HubSpot has stronger data management. Mailchimp doesn’t seem built to be a sales tool, as much as it is a marketing tool. I would recommend Mailchimp for B2C, and HubSpot for B2B.

Usability

Easy to import a list, set up a landing page, create your emails, and start sending. It’s probably one of the easiest tools I’ve started using - and if you do it correctly, you and easily, organically grown your mailing list with the tools provided! A useful tool for a up and coming company!

Likelihood to Recommend

Mailchimp is suited for growing companies that want to keep their customers in the loop. I would recommend it to anyone trying to build early loyalty, especially in consumer markets. I haven’t used it for B2B marketing, but I’m unsure if I would use it over more 1 to 1 marketing for B2B sales.

Mailchimp is the best way to build Brand Loyalty!

Software Version

Overall Satisfaction with Mailchimp