Excellent email automation capabilities
February 08, 2021

Excellent email automation capabilities

Vekaas Hooda | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We have been using Mailchimp for the past 2 years and it is used by mainly our marketing and training team. Training teams designs the campaigns based on the inputs provides by marketing teams; and our training team uses its creativity to design automation workflow and emailing campaigns. We have been able to design really impressive and effective emailing campaigns with Mailchimp.
  • Automating workflow
  • Real-time analysis on the effectiveness of emailing campaigns
  • Sending impressive emails
  • Engagement reports to help us understand customers behavior
  • Pricing appears to be a little on the higher side for premium plan
  • We have been growing ever since we started using Mailchimp
  • Sales have increased
  • It has helped us position our products
Interface is user friendly. Almost anybody can work on it because you are well guided for every action that you want to perform. It lets to do a lot of things. From designing mailers, to running multiple campaigns and generating reports. You can easily automate your workflow based on your customers' behavior. You can create landing pages and create surveys easily. It also lets you compare your response in
terms of number of clicks and how many recipients have unsubscribed; and match
it up with industry leaders. So, you get a fair understanding of where you are
going wrong. Accordingly, you can make change and improve.
The journey has been really wonderful. You can do almost everything that you would need to do when it comes to email marketing. You can store images on to Mailchimp and use as
and when required. Mailchimp offers a wide variety of templates and offers excellent
automation capabilities. You can design attractive e-mailers and line-up
multiple campaigns at a given point in time. You can monitor all of your
marketing campaigns from Mailchimp. On the top of it, it gives you real-time
analysis for you to see what is generating you maximum benefits. You can easy automate the delivery of
appropriate messages based on customers’ behavior. You can easily evaluate how
customers are responding to your automated messages and make changes according
to the requirement. Mailchimp lets you create post cards, landing
pages; you can build surveys and add Instagram and Facebook contacts as well
with some restrictions. It lets you create marketing schedule. It is
compatible with all devices and operating systems. It lets you create auto-responders
for a new visitor or birthdays or any event based on your customers’ behavior.
We have seen around 25 percent better response rate ever since we have started using Mailchimp. What we have learned that if you want to scale in today's time, you must focus the core of your business. Spending endless hours designing emails and responding to recurring enquiries is the thing of the past. If you want to be successful in your email marketing campaign then must define workflow and automate.
Mailchimp is a must when you want to leave an impression and build a long lasting relationship with your customers. Mailchimp is a great help if you want to understand the behaviour of our customers. It gives you an opportunity to understand the reasons behind failures; and you can always match up your performance with other market payers to understand where exactly you are going wrong.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports