Mailchimp - A Great Tool for Nonprofits to Grow their Mission!
February 16, 2021

Mailchimp - A Great Tool for Nonprofits to Grow their Mission!

Adam Reiley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Mailchimp

Mailchimp is used as a constituent database/mailing list for our nonprofit. It stores the information of our followers and makes mass emails easy to design, create, and send! It solves the problem of needing to organize the information of all of our followers and helps us track the results of our emails too.

Pros

  • Nice looking email designs.
  • Tracking of email results.
  • User-friendly interface.

Cons

  • Automation of emails is a little difficult.
  • The user support is okay, but not great.
  • Mailchimp has improved open rate of our emails.
  • Mailchimp has allowed us to design prettier emails.
  • Mailchimp keeps our team more organized to be more effective in communications.
Overall, Mailchimp is a great tool for a nonprofit like the one I manage. It organizes constituent data easily, has a user-friendly interface, and powerful, user-friendly tools to design sleek-looking emails. Finally, it has reporting tools that help the user refine and target campaigns and learn from the results of prior emails.
Mailchimp is a great tool to handle marketing in one location. This has benefited our organization and streamlined our processes.
Mailchimp has improved the engagement of our email list followers and resulted in more donations for our fundraiser campaigns and with our mission in general. I've learned over time to dig in deeper to the powerful functionality that Mailchimp has, and to take advantage of all the great tools it has to offer, whether in design, organization, targeting campaigns, or tracking them.
Mailchimp is great for designing and sending out newsletters. It also functions well to split followers into different groups so you can target mass emails at these different groups depending on interest.

I also like it for when I want to track a campaign to compare the effectiveness of different email styles and open rates.

Intuit Mailchimp Feature Ratings

8.1
WYSIWYG email editor
Not Rated
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
Not Rated
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
8.0
Standard reports
8
Platform & Infrastructure ()
Not Rated

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