Making Subscriber Management and Email Marketing Simple, Dynamic, and Effective.
February 18, 2021

Making Subscriber Management and Email Marketing Simple, Dynamic, and Effective.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp serves as the primary platform for our email marketing distribution. We have been using Mailchimp for 6 years. While the entire organization makes use of Mailchimp in some form or another, there are three primary departments that oversee, manage, and implement marketing campaigns. Mailchimp provides a great way to manage our ever-growing database of constituents, allowing us to cluster them within unique sub-sets for targeted campaigns. We have campaigns that mail weekly, monthly, and quarterly. Subscribers may be on one, two, or all of these lists. Using tags, Mailchimp allows us to identify and cluster recipients, putting the right information in front of the right audience. Our campaigns vary and may be based around a new product (e.g. usually a book or an online class), event based, or program based. Mailchimp provides great layout options that highlight the specifics of each.
  • Tags: segmenting audiences by tags is amazing. This allows us to maintain our growing subscriber list.
  • Subscriber Analytics: using the analytics provide by Mailchimp, we know who is opening our campaigns, how they are interacting with the material, what actions they take afterwards, and what is most and least engaging. Using historical analytical data, we can even draw solid conclusions as to why someone might have unsubscribed.
  • Drop-and-Drag Capabilities: building the right campaign has never been easier. We regularly incorporate photos and other graphics, video links, social media links, and plain text.
  • I would love to get the analytic data from each campaign emailed to me as a .csv or .xlsx in order to compare results from one month to the next without having to export each campaign results.
  • We have seen more subscribers and fewer people unsubscribe since switching to Mailchimp.
  • We have been able to engage our subscriber base more regularly.
  • We have received higher response rates from targeted campaigns.
The other two providers we used were integrated with other database features employed by the organization. Neither allowed the ability and flexibility that Mailchimp has provided us. One of them had no analytics whatsoever. The other gave scant information regarding campaign engagement, delivery, and unsubscribe rates.
Mailchimp is super easy to use. You can view each campaign in your browser just as it shows up in desktop and mobile versions. Drop-and-drag elements enable a clean design for each unique campaign. You have got to learn to use tags to get the most out of your varied audience and subscriber lists. Before we used tags correctly, we were duplicating many aspects of our list management. Since figuring out tags, our work has gone down substantially.
Currently we only use Mailchimp for email distribution. Our social media campaign management and advertisements are managed internally. Also, because we have an old database that is still used widely across some aspects of the organization, we have retained the database as the library of accurate information, exporting the relevant data to Mailchimp on an as-need-basis. This also prevents any sensitive information from being shared across multiple platforms.
Tags, tags. tags. Gosh, we used to spend so much time managing our lists. We would dump them from our database into an .CSV and then upload them to Mailchimp. Then we had to make sure each of the fields were correctly aligned. Then, after mailing a campaign, email updates or unsubscribes were back feed into the database. Once we figured out tags and began using them correctly, we only ever return invalid address information back into the database, allowing Mailchimp to manage our subscriber lists for us.
Managing our lists with our old .html mail provider had challenges. We were re-creating our master subscriber list each time we were ready to send another campaign. Using tags, Mailchimp has enabled us to easily manage our subscribers and the unique content that each receives. It's great to get feedback on our campaigns from the analytics that Mailchimp records, and how we compare to other organizations of our size. We have found Mailchimp helpful in medium and large lists. We don't use it as much with small lists because the time to create a campaign for such a small audience is better spent elsewhere. For smaller lists, we use Outlook mail-merge. I've been disappointed by the number of subscribers who let us know our emails are going into their spam folders, particularly Gmail users. But after engaging with them personally, we're usually able to help them redirect those messages into their inbox.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports