Mailchimp or email marketing like a monkey :p
March 13, 2021

Mailchimp or email marketing like a monkey :p

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We [have used] Mailchimp for many years now, both for our own internal marketing campaigns and those of our clients and partners. We provide email services and manage campaigns for clients and partners. It's very helpful, easy to use, good organization of the lists, [a] clean interface, and great insights and reports.
  • Ability to import custom made designs easily
  • Detailed and very straight forward reporting and data
  • Possibility of white labelling the account
  • A clearer user interface (it can be hard sometimes to find the right feature)
  • A better integration API (it can be hard sometimes to use it for people that didn't opt-in from websites and forms)
  • Possibility of sending to more than one list at the same time
  • Creating, sending and managing a campaign has been a lot easier
  • Testing and tweaking saves time
  • Good reports and campaign data
Tested this service a little and I must say it's a good service but I'd stick with Mailchimp because of the time and money invested in it. We got used to working with Mailchimp reports and invested a lot of time in training people in our company [as well as] clients and partners.
Mailchimp has been and is a tool that we use a lot for our marketing campaigns and for the marketing emails of our clients and partners and is considered the best for what we do both [internally] and externally, the ease of use, the listing organization, the design part, and the reportings.
Our ogranisation benefited from the overall experience that Mailchimp offers [like] listings, user import and segmentation, testing, social ads, and landing pages. [Also,] the ease of design on the platform and the scheduling we use. Mailchimp platform for all our marketing emailing needs and those of our clients and partners and up until now Mailchimp delivered on all these activities.
- [Optimization] of our [marketing] campaigns
- Campaigns testing
- Social ads and retargeting
- Segmentation and validation of our mailing lists
- Good and comparative reports

All these points made us better at marketing email campaigns and helped improve our emails and get us more business.
- It has a free account for up to 2000 emails so we recommend it to some clients with small budgets for marketing campaigns.
- It has a nice template library to start from and the ability to import your own templates.
- The great contact importing tool and it's ease of use (you can use different services or directly from an excel sheet which is helpful for some people).

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports