Solid email marketing; not the all-in-one marketing tool they say it is
March 13, 2021

Solid email marketing; not the all-in-one marketing tool they say it is

Bailey Witt, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

As a marketing agency, we use MailChimp as an email marketing tool and marketing automation tool for a few of our clients. It is used 100% for marketing purposes. MailChimp solves the problem of being able to send mass promotional emails to a list of thousands of contacts, for promotional purposes. It also has an automation engine that can help to create a series of emails to be sent at specified intervals, or create an automated follow-up email for when leads come in through the website.
  • Easy-to-use email builder: MailChimp has always had one of the easiest email builders to use, and it doesn't sacrifice on design capabilities. You can make beautiful marketing emails quickly.
  • Segmentation: MailChimp makes it easy to segment your audience so you can quickly and easily send to the exact portion of your contact database that you want. Use segments, tags, interest groups, and more, to send the right message to the right people.
  • Integrations: Because MailChimp has been around awhile, it has plenty of integration partners, with many of the other tools you'll need to run your business, including other marketing and lead generation tools, CRMs, content management systems, ERPs, and more.
  • MailChimp's automation and workflows capabilities are not very robust. If automation is important to your business, I would not recommend using MailChimp for marketing automation. It doesn't have a lot of flexibility in terms of triggers, filters, and actions.
  • While MailChimp can help you create and send a lot of content to your database, it doesn't act as a CRM, which many marketing automation tools have built-in. The flexibility and customization of the data you keep on your contacts is limited, and it doesn't natively house any sort of tracking information.
  • MailChimp directly correlates with lead generation, which correlates with ROI. As an agency, MailChimp has helped our clients send email messages for upcoming events that have generated leads and revenue beyond the price they are paying for MailChimp.
  • MailChimp's automated workflows help our clients sign up for classes and take them to the website where they can purchase products, which contributes to positive ROI.
MailChimp would be my third choice, when SharpSpring and Keap are also options. Some of our clients opt to use MailChimp because it is generally cheaper. From a marketing automation tool standpoint, it's feature set is much more limited. However, for simple email marketing and contact segmentation, MailChimp is as simple and effective as it gets.
MailChimp is easy to use. The menus are easy to navigate and all the tools within (email builder, workflow builder, landing page builder, etc.) have familiar user interfaces which make MailChimp efficient to use. There is also an extensive database of help articles from MailChimp that make finding the solution to a problem quick and simple.
MailChimp by itself is not very effective as an all-in-one marketing platform; however, it does seem to have more integration partners than any other marketing tool we've used. It can integrate with CRMs, lead generation tools, form builders, website content management systems, ERPs, and many other tools, which makes it an easier choice to make as an email marketing tool.
MailChimp has helped our clients send emails to their prospects and customers to generate more leads and revenue. It has been successful and generating direct response and website traffic that leads to business growth.

As far as important lessons, MailChimp has helped us learn what messages and language is most effective at generating responses and leads, and also just of the importance of good list segmentation.
MailChimp is well-suited if you just need to be able to send mass emails to your contact database, and be able to keep track of different segments of your database so you can send the right message to the right people. It is also helpful if you want to create very simple ad designs or landing pages.
If you need an all-in-one marketing automation tool, MailChimp will be a letdown, as it lacks built-in CRM functionality, and the automation engine is very limited.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports