Great email automation tool
March 13, 2021

Great email automation tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp is being used by our company to keep communication between the employees. With around 70 thousand employees in the entire company, communication can be quite a challenge. Mailchimp came in as the marketing tool fits in our needs. Sending out email to employees is made easier as it has so many features we can utilize.
  • Sending out emails to large group of people
  • You can set the time when to send the email.
  • Define groups and send email to different people according to their group.
  • Creating template can be hard sometime.
  • Automation works but you can feel the limitation when it comes to more specific needs.
  • It can be hard sometime to find the right function in the UI.
  • It made our email workload lighter.
  • It helped to reach more people.
  • Communication is boosted with email automation tool.
We have done some extensive research on which email automation tool we were going with. And after some discussion, we decided to go with Mailchimp mainly for its wholesome features and positive market rate. And we still think that is a good choice to have been made. It helped us a lot.
Mailchimp's overall usability is good. We are pretty happy with it. It was designed to use for people who do not have technical background. It is easy to use and intuitive to learn. It helps us to reach the right people with the insight sent to us to better analyze.
It has boosted our productivity as we do not have to rely on a lot of different emailing tools to finish different parts of our marketing and communication activities. we can just do everything in the platform and select different groups of people to send customized messages. Either it is for our employees or our customers, it is a great experience.
I think the most exciting success we have is to not have to go to different places to finish one task. With the well integrated functions, we can do multiple tasks in one platform. The most lesson we learned is to set up different group and test drive before we actually send anything to our end users.
If you need an automation email sending tool that can send email with custom templates as you chose to different groups of people with certain schedule, Mailchimp can be a very good fit. It is easy and intuitive to use. But still look around and compare with other products in the market before you make a decision.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Mobile optimization
Email deliverability reporting
Standard reports