A Year Later with Mailchimp
March 13, 2021

A Year Later with Mailchimp

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp has been used as a means to manage and address our organization's audience. Whether that be general newsletters or specifically sanctioned surveys, the program is used to address key components of the organization while specifically being ran by our marketing department. With this in mind, Mailchimp addresses the problems of cohesive communication both horizontally across the organization.
  • Easy Learning Curve.
  • Stylish Interface.
  • Various Design Assets.
  • Limitations in Testing.
  • A Need for Reminders.
  • Lackluster Photo Editor.
  • Better understanding of consumer interests.
  • Increase engagement with upcoming events and classes.
  • Increase awareness of philanthropic activities.
I give Mailchimp a reserved 7 because the program does do a lot of things right especially for the price point. That being said there are hurdles that my organization has faced that have caused concerns on more than one occasion. While this can be shrugged off and excused as merely human error, I feel that this should rather be looked at as a room for growth for the program to be the best that it can be. By fixing the shoddy testing system and revamping the photo editing software, Mailchimp as a whole can and will become the powerhouse users can glean from its current state.
While Mailchimp advertises itself as an all-in-one marketing platform, our organization hasn't completely switched over to this program due to the hurdles and challenges [we] had simply using it as a mailing service. If such hurdles were addressed, we could potentially see the benefit in extending our brand and its voice more so over to this program, though we still remain hesitant.
As a multi-faceted organization, it is wonderful having a program that helps amplify and remind our audiences just how big and layered our mission has become. From announcements of grants to successfully funded donation campaigns, we've certainly seen a growth in engagement thanks to Mailchimp. That being said, in terms of lessons learned -- always plan newsletters in advance so you are not stuck with an inability to send test e-blasts and make sure to double/triple-check the audience to which your messages are going to. While they may seem like a no-brainer, just as much as Mailchimp is extremely helpful when working with you it can be just as detrimental when working against you.
Mailchimp is a great program when used in a small collective group. This is due to the fact that the limitations in the amount of test e-blasts becomes an extreme hurdle especially when multiple edits are coming from multiple editors right before a specific deadline. While this may seem like an occasional occurrence, it has happened on more than one occasion with our organization. With that said, outside of these instances, Mailchimp is rather smooth sailing in terms of routine newsletters and messaging.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports