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Just a simple email sending platform
March 13, 2021

Just a simple email sending platform

Matthew Gardner | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Mailchimp

Mailchimp was used for email campaigns as they got us onboard with their free plan initially. Eventually, we upgraded for more features. It accomplishes the task of sending out newsletters for email-based marketing without ending up in spam folders if your content is not terrible. We needed a platform that did not require technical skill to design and send good-looking emails.
  • Creating and managing contact lists.
  • B2C marketing.
  • Template selection.
  • Scheduled send.
  • B2B sales features.
  • API/Transactional email.
  • Power of Slack integration (bounces, etc.).
  • Positive: Email deliverability was high.
  • Negative: Lacked visibility on specific bounces to easily access for transactional emails.
  • Negative: Dev time higher than necessary, in my opinion.
I don't love Mailjet or Mailchimp, to be honest. But Mailjet's service level was higher and interface was easy to use. Our developers also liked their API. We send over 5M emails a year using Mailjet and find it marginally better than Mailchimp. It also has the same issues of bad bounce rate tracking/integration drill down for transactional emails, and the web interface being very separate and unintuitive to work with in the API.
Simple enough to design emails, but overly complicated outside of that. Not straightforward to accomplish all the things you'd want without a dev. Should focus on some no-code solutions as dev doesn't have limitless time to trigger events, etc.
I don't think of Mailchimp as an all-in-one marketing anything. It's an email sending tool, it should be part of a broader marketing strategy but not the be all end all. It doesn't help with CMS, outbound calls, follow ups, etc. and it definitely can't compete with big CRM players. I don't think that is the right way to describe it at all. It's a newsletter platform that's been beefed up over the years.
Treat Mailchimp as that single piece of a broader strategy. It won't solve your marketing woes but is a good way to get email out if that is what your team needs. If you are a larger enterprise I'd hunt around to someone who specifically focuses on your use cases (so many platforms add value for B2B sales, for example).
Mailchimp is a great all-around tool but doesn't specifically master any one use case except "general, low-touch newsletter". To get the power of a lot of sales/marketing tools you'd have to use the API a ton, and the Slack integration is not as powerful as I would like. If I just wanted to build a mid-size newsletter with manual sign ups I'd definitely use Mailchimp, but for a larger SaaS company you need more specialized power.

Mailchimp Feature Ratings

7.2
WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
10
Mobile optimization
6
Email deliverability reporting
5
List management
7
Triggered drip sequences
Not Rated
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
Not Rated
Standard reports
Not Rated
Platform & Infrastructure ()
Not Rated

Mailchimp Support

ProsCons
None
Poor followup
Problems left unsolved
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
Support doesn't seem to care
Slow Initial Response
I did not. I do not think that you should need to purchase "premium support" for simple service questions and issues.
I cannot. My only support experience was brutal.

Using Mailchimp

ProsCons
Relatively simple
Easy to use
Technical support not required
Quick to learn
Convenient
Feel confident using
Familiar
Not well integrated
Inconsistent
  • Email design.
  • Email sending.
  • Mailing list management.
  • Mobile design.