Easy to learn and get started with editing and distributing professional emails!
March 13, 2021

Easy to learn and get started with editing and distributing professional emails!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp is used to disseminate email communications to key audiences within our organization, both internally and externally. It makes the process of formatting presentable and professional emails easy and to-the-point. Additionally, it is used by several departments in our division for the purposes of sending specific email communications that require embedded videos, images, etc.
  • Drag & drop template interface.
  • Easy and affordable pricing structure.
  • Accessibility tools built in.
  • Interface can lose functionality on different browsers.
  • Some legacy templates seem out of date.
  • Helped establish a professional look and brand for our official communications.
We prefer Mailchimp's editor and testing features over Constant Contact.
Very easy to use and learning curve is not steep. There are only some technical issues when using some browsers (Safari vs Chrome, for example).
We do not use the integrated marketing functions built-in to Mailchimp - it is not applicable to our use case.
As a division within a larger organization, Mailchimp allowed us to brand our communications to wider audiences that established our look and feel and helped separate us from other communications by creating an important distinction.
As an email marketing platform, Mailchimp has everything an organization (both large and small) would need to create, distribute and analyze targeted email campaigns. It is appropriate for both regular email communications, newsletters, ad campaigns, coupons, and more.

There are limitations to the design and overall look of email campaigns, which may not be sufficient for more media rich organizations.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports