Mailchimp is a one-stop-shop for your email and marketing needs!
March 13, 2021

Mailchimp is a one-stop-shop for your email and marketing needs!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Our organization is a bulk food store that is fully non-profit. We used Mailchimp to send out weekly sales and information about upcoming events, products, etc. It was being used across our whole organization and was a nice way for us to keep all of our contacts, correspondence and notes together in one single place.
  • Audience management.
  • Customizable sign-up forms.
  • Campaign tracking.
  • Learning curve for building templates.
  • Being charged for tiers of audience members (even if they're duplicates).
  • Branding shows (in lowest tier).
  • More Facebook Likes.
  • More website visits.
  • More purchases (using coupons sent via email, etc).
  • Growing contact list (from users sharing email with friends, etc).
Mailchamp is accepted by Google, and their email templates transfer correctly to email users, whereas Robly does not as easily which was a big factor that set it apart from Robly in our opinion. I felt that Robly's template editor was a little bit easier to navigate, and the pricing was a little bit lower with Robly, but for bigger operations, the investment is worth it to spend a little bit extra to get the features and compatibility that Mailchimp offers.
It took a little bit of time to get used to Mailchimp's editing options with email templates, but as soon as that learning curve is met, it becomes easier with each new campaign. Adding contacts is really easy, and it is also pretty self explanatory to create giving forms to embed into your website as well. I had very little trouble navigating Mailchimp and learning how to use it.
I love being able to manage all marketing activities within one platform. When you have multiple users having to access multiple different aspects of marketing, it is nice to keep everything together in one spot for everyone to access. I feel that the tools that are offered through Mailchimp make the cost for the program more worthwhile (rather than paying for the tools separately, buying one single platform to handle them all is so much easier).
One tip I would share is to not export templates into code until you have made your final edits because reimporting them limits you being able to edit with their block editor.
Also, take good notes for each contact; as your database grows, it is easy for contacts to become "numbers" rather than people who feel valued and appreciated as customers.
Mailchimp is a wonderful email platform! We used it for several years and enjoyed many of the features it offered. In my opinion, Mailchimp is not great for smaller audiences because of the required branding that it puts on all correspondence and because of the caps it puts on number of contacts allowed. If you are planning to invest in the monthly plans and have a large enough audience, I would highly suggest it to keep your contacts and campaigns organized and easily accessible!

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports