Great for beginners!
March 16, 2021

Great for beginners!

Cory Dawson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

It was used within our marketing department to push monthly emails until we moved to a more targeted approach. For the most part it is great for smaller companies, or those who aren't using more in depth e-commerce tracking. It gives a clean interface to make simple emails look great overall.
  • Clean.
  • Easy.
  • Simple.
  • In-depth E-commerce.
  • Better Segmenting.
  • More design options.
  • Brand Awareness.
  • New form of advertising.
  • Hit broad amount of people.
Klaviyo is what I left Mailchimp for. It does everything Mailchimp can do but better. They go a lot deeper with automation as well as how they segment and target their customers. Klaviyo does cost quite a bit more money though, so you do pay for what you get. Overall, Mailchimp served the purpose it was created for.
Very simple to use. The "what you see, is what you get" editor does what it is supposed to do. I dock it a few points just because sometimes when you try to change things in the design it doesn't like to fully change or keep things consistent across different email inboxes.
We already had much more advanced tools in place, so we didn't need to use most of Mailchimp's all in one marketing features. We used them purely for their email marketing content creation and to try and track business through their platform. Overall, even the tracking wasn't as accurate as Klaviyo.
I think for the most part it was a great stepping stone to get us more involved with email marketing in a simpler way. We want to have an easy way to get our information to our consumers in a longer format than social media and it did exactly that for us.
I think Mailchimp has its niches on why it could be good for certain company. It is a widely known product that can even be free for some smaller users. I do feel like it is a good product and gets the job done for those who need a less in depth experience in the email marketing world.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Standard reports