Mailchimp: The all-in-one email solution to increase engagement
March 19, 2021

Mailchimp: The all-in-one email solution to increase engagement

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp is fantastic for helping our staff connect with our people through regular email communication. We are able to create beautifully designed emails with templates, check campaign results, and get a better picture of who is interacting with our emails...and who is completely ignoring them. And it's all automated, so much of the work is completed for us.
  • Design.
  • Templates.
  • Reporting.
  • Campaigns.
  • User management.
  • Text editing.
  • Spell check.
  • Tracking analytics from users.
  • Helping drive more opens and engagement.
  • Allows us to better connect and understand our email list.
We've only used PlanningCenterOnline for their database management, and their emails aren't quite as visually interesting. Mailchimp allows beautiful designs, custom creations, and easy access to videos and other content. When we design our emails, Mailchimp makes it way easier and much more pleasing to the eye than your normal email (Gmail, Outlook, etc.) or even databases that can mass email people.
Mailchimp is incredibly easy to use, and has premade templates for people who need some design assistance. It's easy to make/create links, to insert photos, and to reorganize content if you need to adjust some things. The only complaint (why a 9 vs a 10) is dealing with columns can be cumbersome and difficult if you don't choose the right template from the start.
From our usage, we've been able to track analytics from links clicked, emails opened, among others, that has helped us focus our content and output in ways we wouldn't have known without Mailchimp. We've been able to increase engagement, get better opens, and customize pieces quickly and easily through some of their automations.
Mailchimp has made connecting with our people easier and better, and more what they want vs what we think they need. That's helped us push our content in ways that better engage with our people. The automated tools included with Mailchimp have helped us save time and energy by sending content based on viewer opens and engagements, increasing how many people actually open our emails!
Mailchimp is great for small businesses and organizations to connect with their clients through beautiful emails. It makes designing emails easy for people with little to no background in design. We love the stats and information we get from the campaigns we've used; we can see specific information about our people and how they're reading/clicking links in emails. Definitely helpful to track who is doing what.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports