Mailchimp is a vital part of our business marketing
March 19, 2021

Mailchimp is a vital part of our business marketing

Chris Johnson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Standard

Overall Satisfaction with Mailchimp

We use it primarily for our production department. Our loan officers have automated and one-off campaigns to maintain touch-points with our current and past customers, as well as with the realtors we've worked with. These campaigns may be fired off once per week or triggered by a birthday, holiday, or home anniversary date.
  • They maintain a solid database that constantly updates with each mailing.
  • They have very flexible drip and trigger campaigns that automate processes easily.
  • The have easy import solutions for adding new data to the database.
  • Their interface takes a little getting used to; not expressly clear at first how icons on left side divide out into sub-functions on right.
  • There is a lot of stuff on their pages that sometimes makes it hard to get to what your after; example: the audience dashboard is mostly black & white with a lot of great information, but your eyes don't immediately drive to where you would go to work with the data.
  • Similar to above, their terms sometimes seem mixed as in "View Contacts" and "Manage Audience" with a sub-menu under that says "Manage Contacts."
  • Some email campaigns can be almost immediately felt as customers will often respond with potential savings our company can provide them.
  • Mailchimp provides a great way to keep former customers thinking about us and how we may benefit them or their friends in the future.
  • Probably not the best investment if you just fire off one email every now then, but that misses the point of contact communications management anyway if it is truly vital to your business.
Mailchimp is easier to use and fits our current needs better than JangoMail. When we used JangoMail, it had great data filtering and management aspects but was a little less polished than Mailchimp, especially in the development process of an email piece. Even though Mailchimp could use some layout changes, JangoMail seems dated.
Again, Mailchimp throws a lot of functionality and analytics at you which is great, but it just needs to do a better job of visually defining the components of that information. Really it's my only issue with them, because I can spend more time than I wish finding the exact functions I want.
It handles them well as our business depends on retaining customers over a longer period of time between business transactions. Between finding new customers and re-marketing previous ones for products that may benefit them with the ever-changing market climates, we can't afford to miss any opportunities with all the competition we face doing the same thing. Mailchimp provides that vehicle for us rather well.
As stated before, you can't just always rely on new clients. It's pretty cool to see how our business can connect with previous customers and help them with their mortgage needs, almost instantly in some cases.
Mailchimp does a lot for you, despite taking some time to figure it out and all it's multiple functionalities. It's a great tool that should benefit communications with customers and keeping you top-of-mind. It is definitely not as easy as firing off an email to your group of contacts from Outlook, but your return is so much greater.

Mailchimp Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Standard reports
10