Mailchimp: For Entry Level Email Marketers
November 28, 2021

Mailchimp: For Entry Level Email Marketers

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Basically, Mailchimp [is] used as a tool to do marketing emails for my personal website. I would create content on my site and show snippets on a forum, such as Reddit, and tell people they can get more by either visiting my website or I could email them the content. It was a great tool for this concept.
  • Simplify
  • Execution
  • More features for a free account
  • Free user = no negative ROI
As mentioned, it's just an entry-level tool, very user-friendly, and can, basically, be done by anyone who is somewhat tech-savvy. It's web-based, so you don't have to download anything to your computer, just a user creation is all that's necessary and you're good to go.
[...] It's a huge benefit when you consider the fact that there's a free option with limited features. However, those limited features can get the job done if you're entry-level. Just learn and test things out until you've fine-tuned it.
I got more subscribers and active users on my website, which I, then, served ads to. So small profits were made just by creating an email marketing campaign via Mailchimp. If A/B testing is not a free feature (I forget), you can still do A/B testing on your own (basically on the side).

Do you think Mailchimp delivers good value for the price?

Not sure

Are you happy with Mailchimp's feature set?


Did Mailchimp live up to sales and marketing promises?


Did implementation of Mailchimp go as expected?


Would you buy Mailchimp again?


I think Mailchimp is perfect for a beginner looking to get into email marketing. This gives a user a chance to tinker around and do A/B testing on emails that work and don't work since Mailchimp gives you analytics. If you're in need of a simple, user-friendly tool, this is a good option.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports